Here’s what you missed – 177: A CMO’s Guide to Cultivating Customer Champions

Guest: Chip Rodgers Chief Marketing Officer, WorkSpan

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How important are your customers to your business? This one should be a no-brainer—the relationships you build with your customers are vital to success. Leaders that actively focus on customer engagement and satisfaction are able to nurture a customer-base that will champion your product on your behalf and help push innovation. With a wealth of experience under his belt, Chip Rodgers, CMO of WorkSpan, knows the quantifiable value of cultivating customer champions and is here to tell us how he nurtured these relationships from WorkSpan’s early startup days to now.

Chip puts a special emphasis on building and retaining trust, and shared a perfect Bill McDermott quote on the subject: “Trust is earned in drops and lost in buckets.” For more gems like this, listen in to this week’s Renegade Thinkers Unite and learn about how cultivating customer champions can boost your business value, shape your product, and bring in new prospects. Plus, for additional material on the subject, take a look at the aptly named 8th chapter of our guide to effective B2B brand strategy, “Cultivate Customer Champions.”

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