Forrester’s Transformative B2B Marketing Playbook 

Guest: Matt Selheimer VP & Research Director, B2B Marketing Executives, Forrester

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

  • Navigating the preferences of Millennial and Gen Z buyers 
  • Securing and optimizing marketing budgets with a VC’s savvy 
  • Selling in the long-term value of consistent brand investment 
  • Building agile, customer-centric “two-pizza teams”  
  • Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

  • What Millennial and Gen Z buyers care about most 
  • How to secure a solid marketing budget 
  • Transformational metrics, org models, AI usage 

Leave a Reply

Your email address will not be published. Required fields are marked *