One Marketer’s Change Management Playbook

Guest: Johnny Smith Jr. VP of Marketing, Encompass Health

When Johnny Smith Jr. joined Encompass Health as VP of Marketing, he was tasked with a tall order—to create a strong, growth-oriented marketing department. The change management job would involve a complete rebuild, but luckily for Encompass Health, Johnny’s strategic approach to marketing transformation and diplomatic leadership helped them align the organization in 12 months.

Tune in to hear Johnny’s in-depth, step-by-step guide to building a marketing organization. From establishing guiding principles to aligning newly organized across strategic priorities, Johnny is a master in change management. Check it out!

What You’ll Learn in This Episode

  • How to lead a change management initiative
  • How Encompass has built its marketing department
  • Why accountability is key for marketers

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