The Leadership Leap: From CMO to CEO

Guest: Karen Starns CEO, OJO Canada

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth.

Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role. Tune in to hear how she did it, what it’s like in the CEO seat, and what building blocks can help you make the jump, too.

What You’ll Learn

  • Why you should aim to be a CMO+
  • How to transition from CMO to CEO
  • The difference between CMOing and CEOing

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