B2B Leadership in a Hybrid World

Guest: Ellina Shinnick - Khalid El Khatib - Mike Brannan CMO - SVP Marketing - VP Marketing, HUB International - Stack Overflow - Centric Consulting

Ahh, work from home. A concept that became a hashtag overnight as the pandemic shut down offices around the world, relegating entire teams to Zoom squares. Zoom squares that moved away from the area, that enjoyed skipping a long commute, and that were able to maintain high levels of productivity despite the limitations. Zoom squares that nevertheless missed the creative spark that comes from in-person meetings.

Now that things are opening up again, B2B businesses face a new challenge: figuring out what exactly their new policies will be when it comes to in-office versus remote work. In this episode, Khalid El Khatib of Stack Overflow, Ellina Shinnick of HUB International, and Mike Brannan of Centric Consulting share how their respective companies have adapted, offering heaps of insights into how to maintain a strong work culture, how to effectively communicate with hybrid teams, and what it means to be a good leader during these ever-changing times. Don’t miss it!

What You’ll Learn in This Episode

  • How 3 CMOs are leading their teams in a hybrid world
  • How to maintain a strong sense of culture while hybrid
  • Leadership best practices for managing hybrid teams

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