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How Spartan Race Built a Strong B2B Brand
What comes to mind when you hear “Spartan?” Probably some version of the imagery found in 2006’s blockbuster, 300. Scenes of great battle, troops acting in perfect unison to overcome odds in a gritty, ticket-selling fashion. While the Spartan brand we’ll be discussing in this episode doesn’t boast life-threatening battles, it does feature some dramatic challenges, the kind that help to build teamwork. And given the importance of building and sustaining teamwork for the success of just about every organization, you’re going to want to hear how the CMO of Spartan, Carola Jain, pulls this all together.
On this episode of RTU, Jain discusses the importance of a great team—and not just a supportive CEO or an understanding CFO; Carola emphasizes the importance of the people you work with, the people in the company trenches, not the owners or executives. She discusses how commitment to a purpose can help motivate employees, and how they can boost the effectiveness of internal rollouts. Beyond that, Jain explores leadership, collaboration, purpose, highlighting the Spartan women, and adds in what might be a piping hot take in the business world: “don’t email.” Tune in for more!