Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands can do better when it comes to creating engaging, thought-provoking content to serve as a tentpole for the organization.
Tune in for a fascinating episode dedicated to B2B content marketing. With insights into finding your perfect content fit, drafting on industry analysts, and B2B market research design, there’s a lot to learn. Don’t miss it!
What you’ll learn:
- What thought-provoking content should look like for your brand
- How to design winning B2B market research
- How to use content as a tentpole for your overarching business strategy