Cognizant CMO on Driving B2B Sports Sponsorships

Guest: Gaurav Chand EVP & CMO, Cognizant

If you’re looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Tune in for a fascinating look into the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships.

Learn how this path can boost your B2B brand awareness to new heights, winning over customers and employees along the way. It’s a fascinating lesson in doing your due diligence to set a purposeful strategy, how to make sure your sponsorship is more than just a logo, and more. Don’t miss it!

What You’ll Learn 

  • Behind Cognizant’s F1, PGA, and LPGA sponsorships
  • How to successfully activate a B2B sponsorship
  • How to show the business value of events

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