B2B CMO GTM Strategies with Sangram Vajre

Guest: Sangram Vajre Co-Founder, GTM Partners & Terminus

Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow…  

He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more.

What You’ll Learn  

  • The 4 key parts of a successful GTM strategy 
  • The important rule the CMO plays in GTM  
  • The key signs that your GTM is broken 

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