B2B Marketers Marketing to Marketers

Guest: CMO Norman Guadagno - CMO Jamie Gilpin - CMO Eric Eden , Acoustic - Sprout Social - Postclick

Like any good magician, a great marketer never reveals their secrets. The best marketing is so good that it wows its target audience on the stage, but when that audience is a group of marketers, things become a lot trickier. It’s like pulling a rabbit out of a hat at a magician’s convention—your fellow marketers already know all the tricks of the trade, so they are that much harder to impress.

In this episode, we spoke with three master CMOs of marketing to marketers: Norman Guadagno of Acoustic, Jamie Gilpin of Sprout Social, and Eric Eden of Postclick. In this insightful conversation, they share all kinds of tricks of the trade, from strategies to really engage the marketing community to how much MarTech is too much. Check it out!

What You’ll Learn in This Episode

  • Best practices when marketing to marketers
  • How to engage marketers virtually
  • How to get the most out of your MarTech stack

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