When every marketing decision has to pay off this quarter, growth starts losing its owner.
That’s the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger is what those choices start to signal. If every case for marketing comes back to pipeline now and near-term ROI, the function that should be finding growth can get managed into something much smaller.
In this episode, Drew sits down with Christine Moorman, founder of The CMO Survey and professor at Duke University’s Fuqua School of Business, to unpack what the spring 2026 results say about marketing’s next move. The data points to rising AI value, a stubborn talent gap, and underfunded marketing capabilities. Running through it all is one warning CMOs cannot afford to ignore: Safe can get small.
Three Findings CMOs Need to Take to Heart:
- Short-termism is narrowing marketing’s role
- AI value is rising faster than team readiness
- Capabilities matter, but investment is lagging
What You’ll Learn:
- Why safe bets can defend marketing today and shrink its role tomorrow
- How metrics shape what the C-suite believes marketing is for
- Why AI success depends as much on talent and training as it does on tools
- How CMOs can prove value beyond pipeline, from customer relationships to durable growth
Listen in for a clear read on the latest CMO Survey, from why safe can get small to how CMOs can use better metrics, stronger talent, and AI-ready capabilities to reclaim the growth agenda.