Category: Show Notes

Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

What You’ll Learn 

• Why customer-obsession is good for business 
• How marketers can rethink the buyer’s journey 
• How to pilot a customer-obsessed growth engine  

Want to be the best podcast guest?

Rachel Downey, the mastermind behind Share Your Genius, unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. Whether you’re aiming to bolster your personal brand, widen your company’s reach, or attract fresh talent, hopping onto a podcast could be your game-changer.

This episode is your all-access pass to mastering the art of podcast guesting, including how to:

• Select podcasts that align with your vision. 
• Find the right tech for a flawless audio (and video) presence. 
• Craft compelling narratives that captivate audiences. 
• Measure the exposure and reach of your show appearance.  

And for the visionary CMOs out there, we’ve got something special—as a B2B podcast production expert, Rachel shares exclusive insights into starting and hosting your own podcast, tailored for the B2B space.

Ready for the mic? Tune in now!

What You’ll Learn 

• How to decide which shows to be on 
• How to rock the show interview 
• Post-show promotion and measurement  
• and… Bonus: Podcast production tips! 

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support 

share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

(P.S. We had a surprise guest—ABX expert, Jon Russo!) 

What You’ll Learn 

• How 3 CMOs run ABM programs with low to no budget 
• How to track against ABM goals 
• ABM program must-haves 

How do you CMO at a B2B org that’s never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad, Slalom’s first-ever CMO (and it’s not her first rodeo either, she was also inaugural CMO at Russell Reynolds). 

Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth. The conversation covers how to transform frustrations into quick wins, how to balance brand and demand, and how to get marketing a seat at the strategic table. We also explore Slalom “Fiercely Human” repositioning and their big Dreamforce reveal. Don’t miss it!  

What You’ll Learn 

• How to be company’s first CMO (twice!) 
• How Slalom repositioned its brand 
• How to balance brand and demand 

We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there.

This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets. Tune in to learn where to focus your time and attention to be a better strategic partner, a better marketer, and a better leader. This episode is not to be missed!

What You’ll Learn 

• How to make your organization distinct in 2024 
• Where to focus your time and budget 
• How to be an even better marketer  

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy?

Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs:

• Kristin Russel of symplr
• Chandar Pattabhiram, Former of Coupa and Marketo 
• Rashmi Vittal, CMO of Productiv at the time of this interview 

What You’ll Learn 

• How 3 CMOs have evolved their brands 
• How to connect brand to revenue 
• How to get buy-in on brand