Category: Show Notes

From new privacy laws to AI-influenced Google search algorithms, there’s been a massive shift in the world of B2B paid media. 

In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today’s challenges.

From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms.

This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you’re looking to enhance lead quality and market presence in a digital-first economy.

What You’ll Learn 

• How to pivot your targeting and media buy strategy 
• How to optimize media spend (and where to spend it) 
• How AI is changing what shows up in Google search

Fingerspitzengefühl: A German loanword literally meaning “fingertips feeling.”  

It’s a term that AI trailblazer Noah Brier of Brxnd.ai cites in his conversation with Drew about the digital sixth sense today’s marketers must hone to master AI’s potential. 

In this episode, Noah unveils a roadmap for marketers eager to develop their AI intuition, cutting through barriers to adoption and offering practical steps to not just use AI, but to think alongside it. Tune in as we unpack how AI can elevate your B2B strategy, from distilling brand essence to crafting narratives that resonate in the digital marketplace.

Pro Tip: Noah shares a peek into Brxnd.ai’s AI-driven brand collaboration engine—Collabs—so you might want to watch the video version of this on our YouTube channel.

The conversation comes ahead of Brxnd’s 2024 Marketing x AI Conference in NYC (May 8th, 2024), the leading AI marketing event that will sell out fast. 

What You’ll Learn 

• How to build your AI intuition  
• How to use AI to think big  
• How AI can measure brand strength  

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

• Navigating the preferences of Millennial and Gen Z buyers 
• Securing and optimizing marketing budgets with a VC’s savvy 
• Selling in the long-term value of consistent brand investment 
• Building agile, customer-centric “two-pizza teams”  
• Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

• What Millennial and Gen Z buyers care about most 
• How to secure a solid marketing budget 
• Transformational metrics, org models, AI usage 

Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy. 

Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more. 

Whether you’re an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it! 

What You’ll Learn 

• The strengths of introverted leadership 
• How to be heard in executive meetings  
• How to build balanced, diverse teams  

Aside from “Artificial Intelligence,” what does “AI” stand for?

According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.

What You’ll Learn 

• How to train your LLM  
• How to use AI for gap analysis 
• Practical AI use cases  

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.  

Let’s examine the unique challenges EdTech marketers are facing right now:  

• They effectively have to market to 50 local markets  
• Due to the academic year, buying cycles are highly seasonal 
• With budget constraints, customers are demanding efficacy data 

Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.  

Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator’s perspective. 

Don’t miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector. 

What You’ll Learn

• The top challenges for EdTech CMOs (and how they’re solving them) 
• How to navigate localization challenges 
• What’s working in EdTech marketing