Radical Candor: The CMO’s Guide to Fearless Feedback

At the heart of transformative leadership lies a powerful concept: Radical Candor. It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at support@cmohuddles.com. Your seat at the table awaits.

What You’ll Learn 

  • How to solicit and give great feedback 
  • How radical candor can increase productivity 
  • How to talk to your boss, your peers, and your teams 

Make CMO Life a Little Less Difficult in 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO.

In this special episode hosted by Julie Livingston on her show, PR Patter, as Drew tackles these timely challenges head on. This episode isn’t just about weathering the storm; it’s about charting a course to innovation and long-term triumph. We’ll explore how to invigorate your marketing strategy, reallocate budgets, and rethink how marketing and sales work together.

Let’s turn obstacles into opportunities and set the stage for a year where being a CMO doesn’t just mean leading marketing—it means leading the market! Here’s to a fantastic 2024.

What You’ll Learn 

  • How B2B marketers can flourish in 2024 
  • How to avoid short-termism  
  • Which trends marketers should keep an eye on 

Pipeline Playbooks for Peak Performance

Ready, set, drive pipeline!

That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.

Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.

Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds!

What You’ll Learn 

  • How 3 CMOs design their pipeline playbooks  
  • Real world plays that work 
  • How to define targets, opportunity stages, ++  

Staying True to Your B2B Brand Values

Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that’s more vital than ever before: How do CMOs ensure that brand values aren’t just words on a wall?  

Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular Sciences, Joe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business. 

In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they’re still going strong. Don’t miss it!  

What You’ll Learn 

  • Why having brand values matters to the bottom line 
  • Who should own brand values  
  • How to measure brand values 

Reel Results: Video Strategies for B2B CMOs

Want to win with video?

Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.

What You’ll Learn 

  • What makes a great B2B video 
  • B2B video production lessons from… TikTok? 
  • How to use and personalize video to convert prospects 

The B2B Customer-Obsessed Growth Engine

Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

What You’ll Learn 

  • Why customer-obsession is good for business 
  • How marketers can rethink the buyer’s journey 
  • How to pilot a customer-obsessed growth engine