Category: Show Notes

The B2B Customer-Obsessed Growth Engine

Posted on by Melissa Caffrey

Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

What You’ll Learn 

  • Why customer-obsession is good for business 
  • How marketers can rethink the buyer’s journey 
  • How to pilot a customer-obsessed growth engine  

Mastering the Mic: A CMO’s Playbook for Podcast Guesting

Posted on by Melissa Caffrey

Want to be the best podcast guest?

Rachel Downey, the mastermind behind Share Your Genius, unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. Whether you’re aiming to bolster your personal brand, widen your company’s reach, or attract fresh talent, hopping onto a podcast could be your game-changer.

This episode is your all-access pass to mastering the art of podcast guesting, including how to:

  • Select podcasts that align with your vision. 
  • Find the right tech for a flawless audio (and video) presence. 
  • Craft compelling narratives that captivate audiences. 
  • Measure the exposure and reach of your show appearance.  

And for the visionary CMOs out there, we’ve got something special—as a B2B podcast production expert, Rachel shares exclusive insights into starting and hosting your own podcast, tailored for the B2B space.

Ready for the mic? Tune in now!

What You’ll Learn 

  • How to decide which shows to be on 
  • How to rock the show interview 
  • Post-show promotion and measurement  
  • and… Bonus: Podcast production tips! 

ABM on the Cheap

Posted on by Melissa Caffrey

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support 

share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

(P.S. We had a surprise guest—ABX expert, Jon Russo!) 

What You’ll Learn 

  • How 3 CMOs run ABM programs with low to no budget 
  • How to track against ABM goals 
  • ABM program must-haves 

Architect of Influence: The Inaugural CMO’s Impact on B2B Brand

Posted on by Melissa Caffrey

How do you CMO at a B2B org that’s never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad, Slalom’s first-ever CMO (and it’s not her first rodeo either, she was also inaugural CMO at Russell Reynolds). 

Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth. The conversation covers how to transform frustrations into quick wins, how to balance brand and demand, and how to get marketing a seat at the strategic table. We also explore Slalom “Fiercely Human” repositioning and their big Dreamforce reveal. Don’t miss it!  

What You’ll Learn 

  • How to be company’s first CMO (twice!) 
  • How Slalom repositioned its brand 
  • How to balance brand and demand 

The GenAI Genie: Unbottling Versatile AI Use Cases

Posted on by Melissa Caffrey

What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?”  

Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights.  

This is an episode dedicated to optimizing your team’s time and your strategic initiatives. Don’t miss it!   

What You’ll Learn 

  • New developments: Using AI for copywriting 
  • How to use AI for graphic creation, website analysis, interview prep 
  • How to train your team on AI  

The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

Posted on by Melissa Caffrey

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark.  

In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. 

Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run your listening tour, how often you should communicate with key stakeholders, and how to get some quick wins while ramping up for long-term success.  

What You’ll Learn 

  • What to do in your first 90 days as a CMO 
  • How to manage curveballs and get quick wins 
  • How to build trust when you’re new on the job