Category: Show Notes

How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?

These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?

Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.

Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!

What You’ll Learn 

• What’s working in sales enablement for 3 CMOs 
• How to create content that sales will actually use 
• How to measure sales enablement  

Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? 

This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry. 

Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career. 

What You’ll Learn  

• How to approach CMO interviews 
• How to improve CEO and board relationships  
• How to expand in your current role  

How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? 

We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. 

As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023.  

What You’ll Learn  

• What’s working in sales enablement (and what’s not) 
• How to align marketing and sales plays  
• How to scale customization and personalization 

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more. 

What You’ll Learn  

• What KPIs matter most during a downturn 
• How to measure efficiency 
• What’s on an evolved B2B CMO dashboard 

This special tribute episode is dedicated to Drew’s dad, Carl Neisser (1927-2023). The original recording aired 5 years ago, when Carl joined Drew in the studio to share lessons on life, leadership, and curiosity for episode 100. The lessons are as important as ever today, for everyone, including marketers and business leaders.

Tune in to learn how to build a network across the span of a lifetime, why you should never stop learning, what it means to be a great leader, and the most important lesson of all: Find a loved one and listen to them with all your heart.

What You’ll Learn  

• How to build and maintain a network across a span of a lifetime  
• Lessons on leadership, accountability, and the power of a great team 
• Why you should stay curious  

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.

The 6 trends we explore:  

• Buyers want to research anonymously 
• Buying committees are even larger and more complicated 
• The buying process is nonlinear and looping 
• Buyers want to self-serve 
• Buyers trust 3rd party resources over 1st party resources  
• Sales has dropped out of the top 5 sources of influence 

What You’ll Learn  

• How to adapt your marketing strategy to new B2B buying trends 
• Why self-serve and 3rd party validation are so important now 
• How to accelerate deal cycles with limited budget 
• How the Marketing-Sales relationship is changing