Category: Show Notes

B2B Renegade: Meet David Koerner, 75F Marketing VP

Posted on by Melissa Caffrey

A CMO doesn’t join a B2B organization to keep things the way they are, they join to lead that company into the next phase of growth. That’s the mindset that CMOs Noreen Allen (who recently stepped down after 10 years at Bandwidth) and Kevin Spurway of Similarweb have brought to their roles over the years, evidenced by the integral roles they’ve played in bringing companies public.

In this episode, Noreen and Kevin share what it takes to prepare for an IPO and what it feels like to ring that bell in Times Square after months of hard work. This discussion is not just for those CMOs getting ready for an IPO, either. It’s a call to action for marketing leaders to embrace the IPO mindset: where strong positioning, a cranking predictable revenue engine, and a healthy set of attribution metrics can fuel next-level growth.

What You’ll Learn in This Episode

  • How 2 CMOs took their companies public
  • What CMOs need to prepare pre-IPO
  • Why you should always act as if an IPO is coming

Honing Your Decision-Making Chops for 2022

Posted on by Melissa Caffrey

Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some decisions are much more difficult than others, and in this episode, we’ll be discussing how to make great ones with CMOs Jennifer Davis of LEARFIELD and Jon Miller of Demandbase, as well as special guest Professor Kimberly Whitler of UVA’s Darden School of Business.

Tune in while we cover how to conquer decision making (Hint from Jennifer: Decisions are a starting line, not a finishing line). From brand positioning to ABX to taking a stand, this is a great episode for marketers looking to grow more confident in decisions big and small. Check it out!

What You’ll Learn in This Episode

  • How to make great personal and professional decisions
  • How to apply this to brand positioning, ABX strategy, etc.
  • Lessons learned from great and not-so-great decisions

What CMOs Need to Know About DEI

Posted on by Melissa Caffrey

The road to true Diversity, Equity, and Inclusion (DEI) is not a destination, it’s a journey. It’s one that many B2B marketers have embarked on in the last year, and for the CMOs of CMO Huddles, it’s a priority. To help CMOs navigate that journey, we hosted a Bonus Huddle (re: a private panel and Q&A) on the topic with DEI experts Cassandra Blackburn of Sprout Social, Cory Haynes of Salesforce (at Talkdesk at the time of the huddle), and Elisa Vincent of Skillsoft.

The conversation was incredibly illuminating and insightful, so illuminating and insightful that we just had to turn it into an episode of Renegade Marketers Unite. In this episode, learn how 3 B2B organizations are making DEI real, where and how to recruit diverse talent, and how marketing leaders are advancing such initiatives with true allyship. Don’t miss it!

What You’ll Learn in This Episode

  • How 3 B2B organizations are driving DEI initiatives
  • How to recruit and where to find diverse talent
  • How to be a DEI ally

2022: The Year We Dynamite Digital

Posted on by Melissa Caffrey

Webinar-itis. Virtual event absentia. Zoom gloom. Just a few of the pesky, present-day afflictions that pervade in an era of such rapid digital acceleration, where work-from-home is the norm and the return to physical events is still up in the air. As a result, B2B audiences are more discerning than ever.

It’s up to the savvy CMO to remedy this “digital fatigue” with high-quality experiences, and in this episode, CMOs Shirley Macbeth of Forrester, Paul Stoddart of Epicor, and Amanda Carty of Diligent share how they’re making it work. Tune in for a deep dive into driving digital engagement, with great tips on how to up your event game, coach virtual keynoters, mobilize employees across the organization, and more.

What You’ll Learn in This Episode

  • How 3 B2B CMOs are engaging digital audiences
  • How to up your event game, and how to prepare virtual speakers
  • How to mobilize employees to drive engagement and content

Renegade Wrapped: 2021 in Review

Posted on by Melissa Caffrey

Curious about Drew’s top hits for 2021? Well, this is the episode for you. From the rocket growth of CMO Huddles (a community for B2B CMOs that share, care, and dare each other to greatness, if you didn’t know) to the release of Renegade Marketing, this year has been one for the books—filled with ups and downs and a whole lotta B2B marketing lessons.

Tune in for one of our special Drew-on-Drew episodes, where the Drews review 2021, covering top challenges CMOs are facing with recommendations for how to face them head-on. Key takeaways? 2022 should be the year to: Stick to your North Star. Lead by doing less, better. And take small bets that could become big bets.

P.S. If you’re a B2B CMO interested in joining CMO Huddles, apply for a guest pass today! You can also send an email to cmohuddles@renegade.com.

P.S.S. B2C CMOs interested in helping Alan Hart test out B2C Huddles Beta—hit him up on LinkedIn or Twitter.

What You’ll Learn in This Episode

  • Why CMO Huddles rocks
  • Drew’s top lessons learned from 2021
  • Where B2B CMOs should focus in 2022

LTI CMO: The Shoshin of Brand, Demand, and Expand

Posted on by Melissa Caffrey

Want to teach an old dog new tricks? Teach them shoshin. It’s a word from Zen Buddhism that means “beginner’s mind,” a state of approaching any challenge with a childlike eagerness. It’s about infinite curiosity, about the constant learning process, about being an open canvas to all the possibilities out there.

It’s the shoshin mindset that drives everything at LTI, a global IT and digital solutions company with 40,000 employees around the world. In this episode, CMO Peeyush Dubey shares how shoshin has driven the brand’s success, especially in relation to LTI Canvas, the new product that LTI developed in three months in response to the COVID pandemic.

Tune in to hear all about it in this fascinating interview, as well how LTI scales its marketing efforts under a three-pronged structure of brand, demand, and expand.

What You’ll Learn in This Episode

  • How LTI scales its marketing efforts
  • Behind the development and rollout of LTI Canvas
  • How LTI encourages experimentation via shoshin