Category: Show Notes

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation.

He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and how CMOs can approach building their own thought leadership brand.

What you’ll learn:

• What it takes to create thoughtful thought leadership
• How to get buy-in, what works, what doesn’t
• How to measure thought leadership programs

Unbeatable B2B brands are those that dare to be distinct. That’s the theme of this episode with HubSpot CMO Kipp Bodnar, a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation.

Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it’s working out for them and (2) the story behind HubSpot’s first-ever global ad campaign with… Kathryn Hahn as a pirate!?

Listening to this episode will give you an extra, fun boost to your day and hopefully inspire some bold moves for your business. No matter where you are in your brand or marketing journey.

What you’ll learn:

• Why HubSpot acquired a media company and ran an ad about pirates
• How to create content that cuts through
• Why B2B brand awareness matters

The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make.

It’s about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier. You need to deliver on your promise when they do sign. You need to give them reasons to become avid evangelists for your brand.

In this episode of Renegade Marketers Unite, 3 CMOs in very different fields to share their unique perspectives on what it means to be a growth marketer, how they’re applying it in the real world, and what success looks like. (Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.)

Tune in to hear insights from three all-star Growth Marketing CMOs: Jennifer Houston of D-Wave Systems, Gary Sevounts of Socure, and Katherine Post Calvert of PagerDuty (previously Khoros)

For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands can do better when it comes to creating engaging, thought-provoking content to serve as a tentpole for the organization.

Tune in for a fascinating episode dedicated to B2B content marketing. With insights into finding your perfect content fit, drafting on industry analysts, and B2B market research design, there’s a lot to learn. Don’t miss it!

What you’ll learn:

• What thought-provoking content should look like for your brand
• How to design winning B2B market research
• How to use content as a tentpole for your overarching business strategy

Want more predictability in your pipeline? You just found your match in account-based marketing. ABM for short, these three simple letters are strapped with big implications for the organizations that get it right.

In this episode, B2B Fusion’s Founder and CMO Jon Russo shares his ABM expertise, covering how to go about launching your ABM strategy in a way that will align Sales and Marketing, optimize revenue growth, and help you forecast the future.

Tune in to hear the ins and outs of ABM, like how to measure a “marketing qualified account,” what red flags to look out for, and what you need to get your ABM program off the ground.

What you’ll learn:

• How to get your ABM program up and running
• How ABM can align Sales and Marketing
• How not to get lost in the sea of marketing data </aside>

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data.

Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others.

In this episode of Renegade Marketers Unite, CMOs Chris Willis of Acrolinx, Tara Robertson of Teamwork, and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations. Tune in to learn all kinds of amazing takes on the world of measurement, including:

• Why a CMO should be a CPO (Chief Pipeline Officer), too
• How to use the innovative Sales Velocity formula
• Tips on how to measure the unmeasurable
• Why you need to ditch revenue as a leading indicator, and more!

What you’ll learn:

• How 3 B2B CMOs are measuring marketing
• The metrics you need to justify more marketing budget
• How to measure the things that can’t be measured