Ah, innovation. The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look like to innovate? And how can a CMO get their teams to start innovating in a way that actually yields growth (i.e., not just quirky ideas in brainstorming meetings)?

Carla Johnson is the perfect person to walk us through her foolproof formula for innovation that moves the needle. She’s a 10x author, and her most recent book RE:Think Innovation busts the myth that innovation requires any special degrees, training, or skills.

The key takeaway from this interview is that innovation is a learned muscle, and Carla lays out how the exercises every CMO can use to shape their own innovation powers AND build a team filled with strong innovators. This episode of Renegade Marketers Unite is not to be missed.

What you’ll learn:

• What innovation can do for your company (no, actually)
• Carla’s 5-step innovation process
• How to build a culture of innovation as a marketing leader

Ahh, the New Year’s resolution—easily made but oft forgot. Today’s episode of Renegade Marketers Unite is here to remind you to check in on the promises you made at the beginning of the year. It’s here to recall the importance of reflection and growth at all times, not just once a year.

Tune in to hear from three all-star marketers about the lessons they learned in 2021 and planned to bring in to 2022. This conversation is equally timely and timeless, with insights into human-first marketing, battling digital fatigue, auditing MarTech, rethinking lead gen, not letting fear hold you back, and much, much more.

The aforementioned all-star marketers:

• Katrina Klier, CMO of PROS
• Kevin Briody, CMO of Edmentum
• Mika Yamamoto, CMO and CXO of F5

What you’ll learn:

• Why being human-first pays off in recruiting, retention, and sales
• How to combat digital fatigue
• Tips for auditing your MarTech stack

Resources Mentioned

• *Renegade Marketing* by Drew Neisser on Amazon

CMOs have a lot on their minds lately, so let’s get into the mind of one, shall we? Or, even better, let’s get into the mind of host Drew Neisser, as he hosts a conversation with himself (is this what it feels like to be in his head?!) on all the things CMOs are thinking about right now and how they’re solving them.

Sourced from the conversations happening at CMO Huddles, Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today. After this episode, even the busiest CMO will know how to reclaim 10+ hours of their time per week (Seriously!) and work more effectively than ever.

Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together…come join us!

What you’ll learn:

• The top 5 issues on CMOs minds today
• The best quick tips for tackling digital fatigue, retention issues, and swamped schedules
• Why brand is so important and how to justify brand spend

Developers don’t want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier.

Talk about renegade marketing—this episode is all about shirking traditional B2B marketing tactics in exchange for far more powerful and engaging ones (that just so happen to yield an 80% YoY increase in unaided awareness). From building a strong customer community to gamifying internal comms to getting silly with Loggie the anti-mascot, tune in for a fascinating episode about what courageous marketing really looks like.

What you’ll learn:

• How to build a strong customer community
• Why you should make strategic bets on non-traditional channels
• More effective ways to engage employees and customers

CMOs and marketing metric fiends–this is the episode for you.

Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like “value add” into a solid metric, and how CMOs can set proper expectations for their CEOs.

What you’ll learn:

• Which metrics should actually be on your CMO dashboard
• How to measure marketing lift
• How shifts in buyer behaviors are affecting marketing metrics models