Author: Melissa Caffrey

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. 

Enter Sāgo, officially launched March 1st, 2023. In this episode, Ellie shares the work behind finding and launching the new brand name (in 11 months, no less), with a ton of great tips in how to activate a new brand for employees and customers without losing 57 years of brand equity. And all of this while building a better than ever demand gen engine. 

Tune in for a fascinating episode!   

What You’ll Learn  

• How to balance brand and demand in you first 90 days 
• What it means to change your brand name 
• How to roll out a new brand to employees and prospects 

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land.

Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don’t want to miss it. 

What You’ll Learn  

• How to build an employer brand 
• The key to developing brand ambassadors 
• How to measure employee satisfaction 

AI is on the up and up. 

As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier, Founder of Percolate, Variance, and most recently brxnd.ai, an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI.

He joined a CMO Huddles Bonus Huddle to share all the ways B2B marketers can and should start using AI to optimize everything from survey analysis to data extraction to writing BDR scripts. Tune in for a fascinating look into how these helpful little assistants are going to change the way we work.

What You’ll Learn  

• How B2B marketers can use generative AI 
• How to use AI can assess your brand, scrape data, improve BDR scripts + + + 
• What the promise of AI tools means for B2B marketing 

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester, Olga Noha of SplitMetrics, and Marca Armstrong of Passport.

Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated breakouts, a live band (Nathaniel Rateliff & the Night Sweats!), and a whole lot more. Huddlers will get a special discounted rate, with access to exclusive networking opportunities, VIP status, and more.

What You’ll Learn  

• How to market B2B customer events 
• The important role CMOs play at events 
• How partnerships can enhance events

How can B2B CMOs optimize their digital marketing efforts?

Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International, Mika Yamamoto of F5, and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online. Don’t miss it!

What You’ll Learn  

• How B2B brands are approaching digital spend 
• Why attribution is so difficult and what to do about it 
• Why B2B brands need to invest in awareness 

 

CMO turnover is rampant. 

That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti, Founder & Author of Bulletproof Your Career. 

Whether you are looking for your next role, eyeing a different industry, hoping to get on a board, or want to be a thought leader, this is the episode for you. Tune in as Pat shares her expertise on how CMOs can build their personal brands and network better, with comprehensive tips on using LinkedIn, putting deposits in the goodwill bank, and developing a career blueprint. 

This episode was originally recorded as a CMO Huddles Bonus Huddle, a live Q&A where Huddles members can listen, ask questions, and get access to helpful resources. If you’re interested in getting involved, you can learn more at cmohuddles.com. 

What You’ll Learn  

• How to establish yourself as a thought leader 
• How to effectively build your network  
• Tips to find your next CMO role