Author: Melissa Caffrey

Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it.

In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example).

Tune in to hear the strategies and tactics behind these powerhouse CMOs:

• Toni Clayton-Hine of EY Americas 
• Jamie Gilpin of Sprout Social 
• JD Dillon of Tigo Energy 

What You’ll Learn

• How to align marketing with the business  
• How to establish marketing as a strategic partner 
• Which metrics matter to non-marketers

Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.    

Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow.  

What You’ll Learn 

• How 3 marketers approach measurement 
• The role marketing plays in customer retention 
• Metrics that move the needle 

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.   

Featuring CMO Huddlers: 

• Tejal Parekh (Previously CMO Terminal) 
• Marca Armstrong of Passport 
• Grant Johnson of Billtrust (Previously CMO Emburse) 

B2B marketers: This is the ChatGPT episode you’ve been waiting for.

Get ready to save 5 hours a week and increase productivity with Nicole Leffer, your go-to AI consultant. Nicole joined a recent Bonus Huddle to share a myriad of pragmatic ways marketing teams can leverage generative AI, like training it to use your brand voice, transforming webinars into blog posts, and prompt crafting.

We also cover what Google thinks about the whole AI thing, why you need to fact check, and what to do about potential security concerns. Get this in your ears ASAP—AI is evolving fast and this is a train you don’t want to miss.

What You’ll Learn 

• How to train ChatGPT to use your voice 
• How to craft prompts in AI 
• How to use AI to save time and increase productivity  

How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?

These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?

Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.

Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!

What You’ll Learn 

• What’s working in sales enablement for 3 CMOs 
• How to create content that sales will actually use 
• How to measure sales enablement  

Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? 

This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry. 

Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career. 

What You’ll Learn  

• How to approach CMO interviews 
• How to improve CEO and board relationships  
• How to expand in your current role