Author: Melissa Caffrey

If you’re a B2B CMO stuck in limbo at the moment—you’re not alone. We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting.  

Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today’s marketing leaders. Tune in as we explore what’s going on with the CMO role right now, the 6 dimensions that capture recruiter’s attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through.  

Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it’s a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you’re a B2B CMO in transition, check it out.  

What You’ll Learn 

• What the CMO job market looks like in 2024 
• How to stand out to recruiters  
• How to prepare for the interview process 

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.

Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.

This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO’s success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization.

What You’ll Learn 

• How purpose drives growth & impact 
• Exercises to build more effective teams 
• How to future proof your role 

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren’t merely surfing the waves of change—they’re harnessing them.

Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports. 

Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.

What You’ll Learn 

• How marketing can lead B2B transformation 
• The CMO’s role in change management 
• How to maintain executive alignment 

From new privacy laws to AI-influenced Google search algorithms, there’s been a massive shift in the world of B2B paid media. 

In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today’s challenges.

From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms.

This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you’re looking to enhance lead quality and market presence in a digital-first economy.

What You’ll Learn 

• How to pivot your targeting and media buy strategy 
• How to optimize media spend (and where to spend it) 
• How AI is changing what shows up in Google search

Fingerspitzengefühl: A German loanword literally meaning “fingertips feeling.”  

It’s a term that AI trailblazer Noah Brier of Brxnd.ai cites in his conversation with Drew about the digital sixth sense today’s marketers must hone to master AI’s potential. 

In this episode, Noah unveils a roadmap for marketers eager to develop their AI intuition, cutting through barriers to adoption and offering practical steps to not just use AI, but to think alongside it. Tune in as we unpack how AI can elevate your B2B strategy, from distilling brand essence to crafting narratives that resonate in the digital marketplace.

Pro Tip: Noah shares a peek into Brxnd.ai’s AI-driven brand collaboration engine—Collabs—so you might want to watch the video version of this on our YouTube channel.

The conversation comes ahead of Brxnd’s 2024 Marketing x AI Conference in NYC (May 8th, 2024), the leading AI marketing event that will sell out fast. 

What You’ll Learn 

• How to build your AI intuition  
• How to use AI to think big  
• How AI can measure brand strength  

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

• Navigating the preferences of Millennial and Gen Z buyers 
• Securing and optimizing marketing budgets with a VC’s savvy 
• Selling in the long-term value of consistent brand investment 
• Building agile, customer-centric “two-pizza teams”  
• Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

• What Millennial and Gen Z buyers care about most 
• How to secure a solid marketing budget 
• Transformational metrics, org models, AI usage