Category: Show Notes

Allocating your marketing budget but don’t know where to start?

Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget. 

Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it! 

What You’ll Learn in This Episode 

• How 3 CMOs approach their marketing mixes 
• How to optimize your mix  
• Which metrics should drive your marketing mix 

We couldn’t quit Brent Adamson even if we wanted to. Yep, he’s back for his 5th appearance on Renegade Marketers Unite! One of the premier sales thinkers of today, Brent recently joined a CMO Huddles Bonus Huddle to discuss how to sell in the context of a will-it or won’t-it-happen recession.

Regardless of whether or not the downturn will become a reality, this episode is a lesson in staying a few steps ahead of your customers—how to demonstrate real value that brings decision makers together and overcomes buyer trepidation. He also shares advice for B2B CMOs facing budget cuts but not outcome cuts—don’t’ sleep on this one!

What You’ll Learn in This Episode 

• How B2B CMOs can overcome buyer trepidation 
• Why value is the key to success 
• How to help B2B decision makers feel confident and connected 

 

“You can’t eat awareness,” says the non-believer.

“Awareness is delicious,” says Josh Machiz.

On this Renegade Marketers Unite, Josh blows the lid off B2B content marketing. With a penchant for going viral, Josh shares success stories from 9 impressive years at NASDAQ and how he’s brought his turn-content-into-revenue skills to his current role as partner at Redpoint Ventures.

It’s about being bold, about being funny, about the power of becoming a newsworthy brand. It’s about deciding where to invest your time. It’s about how a short-form appetizer can increase long-form consumption. Any maybe… it’s the best argument out there for why B2B brands should be on TikTok!?

Tune in to this fascinating episode ASAP.

What You’ll Learn in This Episode 

• How to take your B2B content to the next level 
• The business value of newsworthy content 
• How to make short and long form content work together  

When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment.  

Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another.  

Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx.  

What You’ll Learn  

• Why you need to codify your culture  
• How to make brand values real (with and without office) 
• How to measure and compensate for culture 

What’s a CMO’s number one adversary? Time.

In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity. 

Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!

What You’ll Learn  

• 5 techniques to improve your productivity  
• How CMOs can get control of their schedules again 
• The 5 most important activities to increase your energy levels 

The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

• Allison Munro, Chief Marketing and Ecosystem Officer at Vena 
• Adriel Sanchez, previous CMO at Newsela, now CMO at WalkMe 
• Kristin Fornal, previous CMO at IAM Robotics, now Founder of Brand pH LLC

What You’ll Learn  

• How to tackle today’s recruiting challenges 
• Tips for optimizing hiring practices 
• How to build winning culture without office