Category: Show Notes

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support 

share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

(P.S. We had a surprise guest—ABX expert, Jon Russo!) 

What You’ll Learn 

• How 3 CMOs run ABM programs with low to no budget 
• How to track against ABM goals 
• ABM program must-haves 

How do you CMO at a B2B org that’s never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad, Slalom’s first-ever CMO (and it’s not her first rodeo either, she was also inaugural CMO at Russell Reynolds). 

Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth. The conversation covers how to transform frustrations into quick wins, how to balance brand and demand, and how to get marketing a seat at the strategic table. We also explore Slalom “Fiercely Human” repositioning and their big Dreamforce reveal. Don’t miss it!  

What You’ll Learn 

• How to be company’s first CMO (twice!) 
• How Slalom repositioned its brand 
• How to balance brand and demand 

We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there.

This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets. Tune in to learn where to focus your time and attention to be a better strategic partner, a better marketer, and a better leader. This episode is not to be missed!

What You’ll Learn 

• How to make your organization distinct in 2024 
• Where to focus your time and budget 
• How to be an even better marketer  

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy?

Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs:

• Kristin Russel of symplr
• Chandar Pattabhiram, Former of Coupa and Marketo 
• Rashmi Vittal, CMO of Productiv at the time of this interview 

What You’ll Learn 

• How 3 CMOs have evolved their brands 
• How to connect brand to revenue 
• How to get buy-in on brand 

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform.

Beth works with organizations and individuals who want to grow their businesses through referrals and unleash the power of LinkedIn. Tune in as she shares her exclusive insights into managing your personal profile—what to write, when to post, who to tag, and more. We cover everything from LinkedIn Live to LinkedIn Groups, what happens when you go Creator Mode, and the ever-elusive LinkedIn algorithm. Check it out!

What You’ll Learn 

• How to build a better LinkedIn profile 
• What to post, how often, and when to tag 
• How to get better engagement on LinkedIn 

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready.

That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover things like how to develop a crisis playbook for security breaches, how to protect your tech stack, and why CAPTCHA isn’t all that effective anymore.

Don’t miss it! 

What You’ll Learn 

• Which cybersecurity threats CMOs need to be aware of  
• How to develop a crisis playbook for a breach attack 
• How to be proactive about cybersecurity