Category: Show Notes

This special tribute episode is dedicated to Drew’s dad, Carl Neisser (1927-2023). The original recording aired 5 years ago, when Carl joined Drew in the studio to share lessons on life, leadership, and curiosity for episode 100. The lessons are as important as ever today, for everyone, including marketers and business leaders.

Tune in to learn how to build a network across the span of a lifetime, why you should never stop learning, what it means to be a great leader, and the most important lesson of all: Find a loved one and listen to them with all your heart.

What You’ll Learn  

• How to build and maintain a network across a span of a lifetime  
• Lessons on leadership, accountability, and the power of a great team 
• Why you should stay curious  

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.

The 6 trends we explore:  

• Buyers want to research anonymously 
• Buying committees are even larger and more complicated 
• The buying process is nonlinear and looping 
• Buyers want to self-serve 
• Buyers trust 3rd party resources over 1st party resources  
• Sales has dropped out of the top 5 sources of influence 

What You’ll Learn  

• How to adapt your marketing strategy to new B2B buying trends 
• Why self-serve and 3rd party validation are so important now 
• How to accelerate deal cycles with limited budget 
• How the Marketing-Sales relationship is changing 

In January 2023, Salesforce announced it was laying off 8,000 staffers, roughly 10% of its workforce. Smelling blood, five sharks of Wall Street—otherwise known as activist investors—started buying shares. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one that it hasn’t been afraid to face head on. 

Welcome Salesforce President & CMO Sarah Franklin to Renegade Marketers Unite, here to share how Salesforce is committed to leading from the front, especially during turbulent times. Tune in as we talk about how to stay true to your brand values, why you need to drill down on customer centricity, what AI will mean for the future of B2B marketing, and a whole lot more. 

What You’ll Learn  

• How to lead during turbulent times 
• The future of generative AI & marketing 
• How to be more customer centric  
• How to be your own best customer 

How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder.  

Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and tactics to keep your business thriving despite the economic challenges at hand.

What You’ll Learn  

• How to adapt your digital content in a downturn 
• How to increase conversion rates in a down economy 
• How to engage customers, employees, partners in a downturn 

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. 

Enter Sāgo, officially launched March 1st, 2023. In this episode, Ellie shares the work behind finding and launching the new brand name (in 11 months, no less), with a ton of great tips in how to activate a new brand for employees and customers without losing 57 years of brand equity. And all of this while building a better than ever demand gen engine. 

Tune in for a fascinating episode!   

What You’ll Learn  

• How to balance brand and demand in you first 90 days 
• What it means to change your brand name 
• How to roll out a new brand to employees and prospects 

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land.

Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don’t want to miss it. 

What You’ll Learn  

• How to build an employer brand 
• The key to developing brand ambassadors 
• How to measure employee satisfaction