Category: Show Notes

“You can’t eat awareness,” says the non-believer.

“Awareness is delicious,” says Josh Machiz.

On this Renegade Marketers Unite, Josh blows the lid off B2B content marketing. With a penchant for going viral, Josh shares success stories from 9 impressive years at NASDAQ and how he’s brought his turn-content-into-revenue skills to his current role as partner at Redpoint Ventures.

It’s about being bold, about being funny, about the power of becoming a newsworthy brand. It’s about deciding where to invest your time. It’s about how a short-form appetizer can increase long-form consumption. Any maybe… it’s the best argument out there for why B2B brands should be on TikTok!?

Tune in to this fascinating episode ASAP.

What You’ll Learn in This Episode 

• How to take your B2B content to the next level 
• The business value of newsworthy content 
• How to make short and long form content work together  

When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment.  

Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another.  

Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx.  

What You’ll Learn  

• Why you need to codify your culture  
• How to make brand values real (with and without office) 
• How to measure and compensate for culture 

What’s a CMO’s number one adversary? Time.

In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity. 

Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!

What You’ll Learn  

• 5 techniques to improve your productivity  
• How CMOs can get control of their schedules again 
• The 5 most important activities to increase your energy levels 

The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

• Allison Munro, Chief Marketing and Ecosystem Officer at Vena 
• Adriel Sanchez, previous CMO at Newsela, now CMO at WalkMe 
• Kristin Fornal, previous CMO at IAM Robotics, now Founder of Brand pH LLC

What You’ll Learn  

• How to tackle today’s recruiting challenges 
• Tips for optimizing hiring practices 
• How to build winning culture without office 

The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.   

In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow.co. 

What You’ll Learn  

• The four buckets of recession preparedness 
• How to level up your customer centric marketing efforts 
• How to correlate marketing with revenue generation  

Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow…  

He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more.

What You’ll Learn  

• The 4 key parts of a successful GTM strategy 
• The important rule the CMO plays in GTM  
• The key signs that your GTM is broken