What maketh a high functioning, well connected B2B marketing team?
In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs:
“When you make an investment, make it worthwhile.”
That’s exactly what Amisha Gandhi has done in her last two years as Tipalti’s SVP of Marketing, joining the fintech organization not too long after it rebranded and was raring to grow.
In this episode, learn what it takes to come in as the new CMO and get quick wins while setting up an organization for marketing-led growth. From optimizing demand to defining a brand purpose to squeezing everything out of events, learn how to ensure that marketing’s contribution to the organization can’t be questioned (AKA 52% marketing-sourced net new deals, among many other impressive numbers). Tune in!
Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don’t show signs of stopping, on a growth path to reach half a million by 2025.
But with signs of a recession growing stronger, will that put a pause on their high-growth plans?
“We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy. But he’s not too nervous. You can recession-proof your business.
How? Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn.
What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy.
“This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.”
The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed. Tune in!
There’s a lot to be learned from the enterprise brand.
They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!
