Category: Show Notes

Should B2B brands commit to ESG initiatives?   

This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do.  

What You’ll Learn in This Episode 

• How AXIS has committed to ESG  
• Why B2B brands shouldn’t be afraid to take a stand  
• When and why a brand should take a stand 

B2B marketers know that brand sells, but how does a CMO sell brand? 

In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from:

• Pamela Herrmann (previously at OnSolve, now at SVP Marketing at Ethisphere) 
• Jamie Gier (previously CMO of Dreambox Learning, Ceros) 
• Johnny Smith, Jr. (previously at Encompass Health, now VP Comms at Roche Diagnostics) 

What You’ll Learn 

• How to sell brand to the board  
• How to sell brand to the C-Suite 
• How to measure and track brand (without breaking budget) 

The metaverse. Web3. Cryptocurrency. NFTs.

These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist Shelly Palmer, CEO of The Palmer Group and co-founder of Metacademy, to speak at a CMO Huddles #BonusHuddle about the exciting possibilities of these community-building tools.

Now we’re airing the conversation on Renegade Marketers Unite. Tune in to hear about how these tools are already being used by big brands in the real world, how CMOs can get started in their Web3 education, and more! 

What You’ll Learn in This Episode 

• How marketers can take advantage of Web3 
• Real world examples of metaverse community building 
• How to get started 

 

What maketh a high functioning, well connected B2B marketing team?

In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs:

• Melissa Goldberger of Safebreach 
• James B. Stanton of Empyrean 
• Jamie Walker of Keyfactor 

What You’ll Learn in This Episode 

• How 3 different CMOs structure their marketing team 
• How to connect remote workforces 
• Recruiting and retention tactics 

“When you make an investment, make it worthwhile.” 

That’s exactly what Amisha Gandhi has done in her last two years as Tipalti’s SVP of Marketing, joining the fintech organization not too long after it rebranded and was raring to grow. 

In this episode, learn what it takes to come in as the new CMO and get quick wins while setting up an organization for marketing-led growth. From optimizing demand to defining a brand purpose to squeezing everything out of events, learn how to ensure that marketing’s contribution to the organization can’t be questioned (AKA 52% marketing-sourced net new deals, among many other impressive numbers). Tune in! 

What You’ll Learn  

• Why new CMOs should focus on demand first 
• How Tipalti found its brand purpose 
• The story behind Tipalti’s first-ever user conference  

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don’t show signs of stopping, on a growth path to reach half a million by 2025.

But with signs of a recession growing stronger, will that put a pause on their high-growth plans?

“We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy. But he’s not too nervous. You can recession-proof your business.

How? Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn.

What You’ll Learn in This Episode 

• Why your people are the secret to revenue growth
• How to prepare internally and externally for a pending recession
• How to maximize marketing spend in the face of budget cuts