Category: Show Notes

Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl.

With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion. This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.”

What You’ll Learn 

• How to be a better, more compassionate leader 
• Why goal setting is so important 
• How to overcome biases in the workplace  

Welcome to THE board management episode for B2B CMOs.

There’s a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget.

That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!

What You’ll Learn 

• How to build great board relationships 
• How to ensure marketing has a strategic seat at the table 
• Which marketing metrics matter to the board 

What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire how you talk to your customers and prospects in market.

Enter, Brent Keltner, President of Winalytics LLC and author of The Revenue Acceleration Playbook. He joined a recent Bonus Huddle to share how to develop your own revenue acceleration playbook, hit personalization at scale, and collect the customer stories that people really want to hear.

If you find this conversation insightful and would like to participate in these Q&As in real time, check out cmohuddles.com.

What You’ll Learn 

• How to build a customer-centric marketing strategy 
• What questions to ask your customers 
• How to deliver true personalization at scale 

Once you go ABM, there’s no going back. That’s the sentiment that our CMO guests shared in this episode of Renegade Marketers Unite, and for good reason. Tune in to learn how ABM can transform the revenue engine at B2B organizations, setting marketing up as a key strategic player and enabling personalization at scale.

CMOs Kevin Sellers of Ping Identity, Laura Beaulieu of LeanLaw, and Ali McCarthy share their experiences standing up and evolving ABM at their firms. As Kevin declared, “ABM done right is spearfishing. You’re not casting the net super broad and sorting through it, you’re really going after specific fish.”

Don’t miss it!

And don’t forget to catch the previous episode, also dedicated to ABM: CMO’s Guide to Adopting Account-Based Marketing.  

What You’ll Learn 

• How 3 CMOs evolved ABM programs at their organizations 
• Why you need clean data for successful ABM 
• How ABM can redefine the marketing function 

Thinking of adopting (or ramping up) ABM? Welcome to part 1 of two episodes dedicated to implementing Account-Based Marketing (ABM) programs. In this episode, Huddlers Charles Groome of Biz2Credit, Chip Rodgers of WorkSpan, and Grant Johnson of Billtrust lead the charge, sharing how they’ve brought ABM into their organizations and the difference it has made. 

Learn how to choose an ABM platform, how much time and how many people you may need, and what ABM success looks like.  

What You’ll Learn 

• How to ramp up an ABM program 
• How to get to marketing-sourced revenue 
• How to run a successful ABM program 

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward. 

Tune in for wisdom from:

• Rashmi Vittal of Productiv 
• Bill Strawderman of GS1 US 
• Julie Feller of U.S. Legal Support

What You’ll Learn 

• How to know when it’s time to rebrand 
• How to get buy-in from the C-Suite and the board 
• The process: from research to aha moments and more 
• Metrics to show a successful rebrand