Author: Melissa Caffrey

What’s a CMO’s number one adversary? Time.

In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity. 

Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!

What You’ll Learn  

• 5 techniques to improve your productivity  
• How CMOs can get control of their schedules again 
• The 5 most important activities to increase your energy levels 

The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

• Allison Munro, Chief Marketing and Ecosystem Officer at Vena 
• Adriel Sanchez, previous CMO at Newsela, now CMO at WalkMe 
• Kristin Fornal, previous CMO at IAM Robotics, now Founder of Brand pH LLC

What You’ll Learn  

• How to tackle today’s recruiting challenges 
• Tips for optimizing hiring practices 
• How to build winning culture without office 

The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.   

In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow.co. 

What You’ll Learn  

• The four buckets of recession preparedness 
• How to level up your customer centric marketing efforts 
• How to correlate marketing with revenue generation  

Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow…  

He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more.

What You’ll Learn  

• The 4 key parts of a successful GTM strategy 
• The important rule the CMO plays in GTM  
• The key signs that your GTM is broken 

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill.   

For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above. Happy listening! 

What You’ll Learn  

• The business value of B2B market research 
• How to find the right agency partner 
• B2B market research best practices 

Want to build a challenger brand? This episode with CMO Daniel Bernard of SentinelOne is for you. SentinelOne has boldly faced off against Goliath (Microsoft’s CrowdStrike), zoning in on the fact that it’s the only next-gen autonomous security platform of its kind and showing up in all kinds of exciting ways.    

From out-of-home airport ads to working with resellers to setting up their booth right next to their biggest competitors, Daniel shares challenger brand best practices that are not to be missed. After all, who wouldn’t want a 7 out of 10 win rate for their business?   

What You’ll Learn in This Episode 

• How SentinelOne became a challenger brand 
• The Challenger Approach: Best practices 
• How to truly differentiate your brand