Author: Melissa Caffrey

There’s a lot to be learned from the enterprise brand.  

They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!  

What You’ll Learn in This Episode 

• How big B2B companies think about brand 
• How to measure brand 
• What big brands think about CSR, the metaverse, Web 3.0 +++ 

Deloitte added 156K new hires in 2022. You heard that right—in the middle of mass-resignations and the war for talent, the professional services brand’s employee base has grown to 412K-strong. What’s their secret? 

Enter Deloitte CMO Suzanne Kounkel, who has been with the firm for 27 years, serving countless consumer and business brands while leading relationships with many of the firm’s largest clients. In this insight-heavy episode, Suzanne shares what it means to win at employee engagement, how Deloitte keeps its culture strong in a hybrid world, and the integral role brand plays in all of it.

This episode is largely about creating the formal programs that lead to those informal magic moments—where a brand’s culture lives feely in the wild in a way that captures the attention of talent, customers and prospects. Tune in!

What You’ll Learn in This Episode 

• How Deloitte engages a 412K-strong employee base 
• How the pandemic impacted recruiting, retention, and culture 
• How to make a brand promise real internally

Allocating your marketing budget but don’t know where to start?

Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget. 

Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it! 

What You’ll Learn in This Episode 

• How 3 CMOs approach their marketing mixes 
• How to optimize your mix  
• Which metrics should drive your marketing mix 

We couldn’t quit Brent Adamson even if we wanted to. Yep, he’s back for his 5th appearance on Renegade Marketers Unite! One of the premier sales thinkers of today, Brent recently joined a CMO Huddles Bonus Huddle to discuss how to sell in the context of a will-it or won’t-it-happen recession.

Regardless of whether or not the downturn will become a reality, this episode is a lesson in staying a few steps ahead of your customers—how to demonstrate real value that brings decision makers together and overcomes buyer trepidation. He also shares advice for B2B CMOs facing budget cuts but not outcome cuts—don’t’ sleep on this one!

What You’ll Learn in This Episode 

• How B2B CMOs can overcome buyer trepidation 
• Why value is the key to success 
• How to help B2B decision makers feel confident and connected 

 

“You can’t eat awareness,” says the non-believer.

“Awareness is delicious,” says Josh Machiz.

On this Renegade Marketers Unite, Josh blows the lid off B2B content marketing. With a penchant for going viral, Josh shares success stories from 9 impressive years at NASDAQ and how he’s brought his turn-content-into-revenue skills to his current role as partner at Redpoint Ventures.

It’s about being bold, about being funny, about the power of becoming a newsworthy brand. It’s about deciding where to invest your time. It’s about how a short-form appetizer can increase long-form consumption. Any maybe… it’s the best argument out there for why B2B brands should be on TikTok!?

Tune in to this fascinating episode ASAP.

What You’ll Learn in This Episode 

• How to take your B2B content to the next level 
• The business value of newsworthy content 
• How to make short and long form content work together  

When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment.  

Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another.  

Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx.  

What You’ll Learn  

• Why you need to codify your culture  
• How to make brand values real (with and without office) 
• How to measure and compensate for culture