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Navigating Modern B2B Media

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

Navigating Modern B2B Media

Email is still innovative…right? One might argue that email marketing has become the Facebook of marketing strategies— It was cool at first, it hasn’t declined yet, but everyone and their grandmother is now on it. So what are the trendy marketing kids using now? Erik Huberman, CEO & Founder of Hawke Media, gives us the answer: SMS. As it turns out, customers only engage with marketing emails about 3% of the time, while the average click-through rate for SMS marketing tallies up to 30%. That’s a number to write home about.

Erik knows that these statistics are too important to ignore and knows that they’re indicative of a larger shift in B2B. Acknowledging that shift, and moving with it, has helped Erik’s young company grow from 7 to 160 employees in just about 5 years. On this week’s episode of Renegade Thinkers Unite, Drew chats with Erik about the shift in traditional advertising towards more efficient digital strategies, and how B2B marketers can navigate it artfully. Learn about how this shift isn’t for everyone, the importance of product demand, what an outsourced CMO does, and more.

For full interview: http://bit.ly/2GdE9RH

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Digital Superheroes: How Agari Makes a Bold Mission Real

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

Digital Superheroes: How Agari Makes a Bold Mission Real

What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and proudly on the walls of their headquarters: “Agari protects digital communications to ensure humanity prevails over evil.” That’s a pretty bold way of explaining that your company is an advanced cybersecurity firm for email. But a bold mission statement is exactly what companies need to grow. At Agari, this statement is deeply woven into the community fabric, from the board members down to rank-and-file employees.

On this episode of Renegade Thinkers Unite, Armen Najarian, CMO, discusses how they made the mission real, and how having that meaningful guidance of saving and protecting the world of digital communications, helped drive brand, product development, company growth, and more.

For full interview: http://bit.ly/2YW1Vco

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Marketing Adobe: How Ann Lewnes Plants Flags and Inspires

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

Marketing Adobe: How Ann Lewnes Plants Flags and Inspires

How do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association’s Hall of Fame? Sure—the question may sound a bit specific, but that journey is chock full of valuable takeaways for marketers at any sized company, in any line of work. Lucky enough for RTU listeners, this week’s episode features Ann Lewnes.

Ann is a recent inductee into the AMA Hall of Fame and is currently the CMO of Adobe, a company that doesn’t really need much of an introduction. In her time at Adobe, she’s established herself as a trail-blazing, “flag planter” who gives great attention to the big picture. Listen in to this episode to hear about how she does that, her own marketing journey, the content strategy for Adobe, building brand trust, inspiring the people around you, and more.

For full interview: http://bit.ly/2LjWCjO

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Post-Sale Marketing and Keeping the Customer Smiling

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

Post-Sale Marketing and Keeping the Customer Smiling

Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty simple. We’re all doing business with people, and people matter. If you keep your customer happy, great things happen. Going a little further, companies need to spend more time focusing on customer activation. Customers can and should be advocates for your brand, but to achieve that, they have to be treated well. Simple enough concept, but execution will take a little work.

On this episode of RTU, Kevin Spurway, SVP of Marketing at Appian, an enterprise application development platform, talks about the high level of commitment and effort required to really engage with customers, especially existing ones. He discusses what he calls “post-sale marketing,” which is how Appian has been so successful at developing meaningful relationships with its client base. Tune in to hear about post-sale marketing, celebrating customer success, customer-engagement pitfalls to avoid, and more!

For full interview: http://bit.ly/2wTmABn

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Take It Slow — How Research Can Supercharge Your B2B Marketing

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

How Research Can Supercharge Your B2B Marketing

When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple.

A brand transformation is not a pizza (stop the presses!). Most marketing endeavors, in fact, benefit immensely from first slowing things down. Do your research, let ideas cool off while you consider them, and make sure your efforts are built on a strong, deliberately crafted foundation. Then, order your team a pizza to celebrate a well-executed campaign.

That’s part of what Dawn Colossi, CMO at FocusVision, a customer insights company, preaches. Research is absolutely key. No matter how tight the deadline, how urgent the project, it’ll always be beneficial to start off with the research, even if a light, initial round. Tune in to hear more about effective researching, tactful surveys, and how to be more deliberate in your marketing efforts.

For full article: http://bit.ly/2XQSlad

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How the Control Freaks at UTAK Are Cutting Through

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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

How the Control Freaks at UTAK Are Cutting Through

What’s your brand truth? Actually—let’s pull back a bit: what is a brand truth? You could give it a few different names, but in essence, your brand truth is a concise guiding principle that informs virtually every aspect of the company’s operation and, importantly, can’t be dismissed. In the case of UTAK, a toxicology quality control provider (serving chemistry labs, forensics experts, and more), they nailed it in two words: “Control Freaks.”

On this episode of RTU, CMO, and Chief Control Freak, Matt Kopp joins the show to discuss the origins of “Control Freaks,” and how two simple words have influenced every arm of the company, from product development, to customer engagement, to marketing. He also dives into the benefits of bringing in an outside agency (Renegade LLC) to develop the idea, the importance of internal buy-in, how to stand out in a crowded B2B market, and more.

For full article: http://bit.ly/2KhWCQx

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