Category: Show Notes

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?

In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of “Never Split the Difference,” to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.

By listening, you’ll learn how to:

• Turn potential conflicts into collaborative problem-solving sessions 
• Use tactical empathy to align with stakeholders 
• Adapt your negotiation style to different personality types 
• Increase your emotional intelligence for more effective leadership 
• Techniques for managing stress and conflict in high-stake situations

Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you’re advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world’s top negotiation experts.

Tune in!

What You’ll Learn 

• How to turn conflict into a collaborative problem-solving session 
• Why tactical empathy is so important for conflict resolution 
• How to adapt your negotiation style to different personality types  

What does it really take to secure a CMO position in today’s competitive landscape? Whether you’re actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them:

• Kathie Johnson (CMO, Sitecore) 
• Scott Morris (CMO, Sprout Social) 
• Kate Bullis (Managing Director, ZRG Partners)

You’ll learn: 

• How to strategically approach your job search and stand out from the crowd 
• The importance of personal branding and articulating your unique value 
• The value of networking with other CMOs  
• How to quantify your impact during interviews and presentations  
• Why culture fit matters and how to evaluate it during the interview process

Don’t miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!  

What You’ll Learn 

• Important steps in the CMO job search 
• How to build recruiter relationships 
• How to find a great culture fit 
• How to stand out as a CMO today 

As budgets tighten, partnerships emerge as a beacon for innovation and growth.  

In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover: 

• Why partnerships are a key growth lever for B2B organizations 
• The hidden “planning tax” that derails partnerships – and how to dodge it 
• The three layers of effective partnerships: production, distribution, and consumption 
• The rise of the “Chief Partnership Officer” and what it means for your organization 
• Cutting-edge metrics to prove your partnerships are pulling their weight 

Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility. 

Whether you’re a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.

What You’ll Learn 

• How to manage a successful B2B partnership 
• What a modern partnership professional looks like  
• How to measure partnerships 

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 

Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 

Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand’s personality to life through creative, energetic content, and their “HUB Outlook” campaign. 

Katrina Klier (Sage Strategy Group) introduces the “Source and Savor” model to maximize content efficiency and impact while boosting resonance.  

Uncover strategies to: 

• Balance brand storytelling with performance marketing tactics 
• Leverage research to redefine problems in a compelling, ownable way 
• Measure content engagement to prioritize what resonates (and what to retire) 
• Capitalize on AI’s potential as an indispensable content team member 
• And more!

Whether you’re a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don’t miss out!

What You’ll Learn 

• How 3 CMOs are building full content experiences 
• How to balance performance marketing and brand 
• How to assess and adapt your content plan 

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. 

In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent.

Get ready to propel your team’s effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it!

What You’ll Learn 

• The difference between an ordinary contributor and impact player 
• The common qualities of impact players 
• How to build a team of impact players

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo “Popi” Borboroglu – penguin conservationist extraordinaire and founder of Global Penguin Society (GPS). 

Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help. 

Hear incredible stories like how Popi’s team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come. 

This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you’re a penguin lover or looking for creative ways to engage your B2B communities, tune in! 

Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS. 

 What You’ll Learn 

• Common threats faced by penguins 
• How GPS is helping penguins 
• How to aid in penguin conservation