Category: Show Notes

Inbound and outbound aren’t opposing forces—they’re two sides of the same motion.  

When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done.

In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference.

What You’ll Learn: 

Why outbound now rolls up to marketing and how that changed execution 

How product marketing helped define segments, use cases, and “wow” moments 

What “speed to lead” actually looks like and why it’s working 

How underperforming tactics became high-converting plays 

Where AI is helping accelerate research, content, and workflows without replacing the human voice

If you’re reworking how your team goes to market—structure, process, and all—tune in! 

Is your ‘go play with AI’ strategy actually sabotaging adoption across your marketing team?

In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization.

What You’ll Learn:

• Why “go play with AI” is a recipe for failure and what to do instead 

• How to avoid implementing AI tools without clear strategic goals 

• The importance of addressing fear and uncertainty around AI 

• A 4-step framework for successful AI adoption 

For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u]. 

Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today. 

Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they’ll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate. 

When marketing and comms teams aren’t aligned, it shows.

In this episode, Drew Neisser is joined by CMOs Cary Bainbridge (ABM Industries), Laura MacGregor (Center for Internet Security), and Grant Johnson (Chief Outsiders) for a candid look at what it really takes to get marketing and comms moving in sync. From co-owning messaging to embedding AI tools and crisis plans into the mix, these leaders share how to stay coordinated without stepping on each other’s toes.

Here’s what you’ll hear:

• How Cary and her comms partner rolled out a brand relaunch to 100,000 employees
• Why Laura brought marketing and comms under one roof, and what that made possible
• How Grant built cross-functional accountability with the right metrics

Plus:

• What to do when misinformation hits, and the playbooks you’ll want ready
• How AI is speeding up localization, automation, and cross-team coordination
• How to activate internal brand champions and cross-functional councils
• What stakeholder engagement looks like when it’s done right
• Why comms needs a direct line to the C-Suite, and what happens when it doesn’t

If you’re done playing telephone across departments, this episode offers a practical path to alignment so marketing and comms stay in sync. Tune in!

GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks.

In this episode, Drew Neisser talks with Karen Feldman (Iron Mountain), Adriana Gil Miner (Iterable), and Jeff Morgan (Elements), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore. 

Here’s what you’ll hear: 

• How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x. 

• The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent. 

• Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops. 

• How small teams are using tools like Descript, RAG, and custom GPTs to scale smartly. 

• What it looks like when AI becomes a creative partner, not just a shortcut.

Plus: 

• How to steer clear of the GenAI “sea of sameness” 

• Why personalization at scale is finally within reach 

• The shift from doing more to doing better

If you’re trying to move from GenAI curiosity to confident action, this one’s worth a listen. 

CMO job searches come with baggage—pressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. Add in emotional residue from your last gig, and it’s no wonder the process feels heavy. 

In this episode, executive recruiter Erica Seidel joins Drew Neisser for a grounded pep talk on how marketing leaders can take control of the job search. It’s about being intentional—knowing what you want, how to show up, and how to manage the emotional rollercoaster along the way.  

What You’ll Learn:

• How an Ideal Company Profile (ICP) can focus your search—and your energy. 

• The paradox-filled CMO role: changemaker, peacemaker, and how to keep it together. 

• Smart ways to stand out—think prep docs, dashboards, and well-placed hypotheses. 

• Why “ready to start tomorrow” might be your strongest asset. 

• What CEOs and investors really want from you in the first 100 days.

Whether you’re actively interviewing or just thinking ahead, this episode offers the mindset and tools to help you lead your search—with intention and impact. Tune in! 

The career mistake that haunts CMOs most? Waiting until they’re laid off to build their personal brand. Career transition expert Catherine Altman Morgan reveals the three career management mistakes even seasoned CMOs make—and they might be sabotaging your future opportunities. In this quick-hitting conversation, Catherine delivers straight talk on building your personal brand, maintaining critical relationships, and positioning yourself for success whether you’re job hunting or not. 

From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do?

For the full conversation covering ‘nose to the grindstone syndrome,’ navigating toxic work environments, and how to product-ize yourself, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/f9_qZKSYDbM].

Get more insights like these by joining our free Starter program at cmohuddles.com.

Until then, keep those renegade thinking caps on and strong.