Author: Melissa Caffrey

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors.  

And that’s the theme of this episode. Generative AI is here to help make processes a little bit easier for B2B marketers. To help sort through content for a first draft, to create at a higher capacity, to save you time so you can dedicate more of it to high-level strategy.  

Tune in to hear from Drew how B2B marketers are using AI now, how it’s evolving, and what great thought leaders like Forrester and McKinsey are saying about future of AI. Plus, Drew shares a list of his top AI thought leaders and conferences. Check it out!   

What You’ll Learn

• How B2B CMOs are using AI for content and design  
• Exciting future uses of AI 
• Who to follow to keep up with AI  

A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term.

In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we’ll delve into the intricate process of zeroing in on those pivotal targets that can transform a company’s trajectory.

Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star.

What You’ll Learn 

• How 3 CMOs have identified & narrowed their ICP 
• How to manage & market multiple ICPs 
• How to use data to further refine your targeting efforts  

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.

In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfo, Amanda Malko of G2, and Sangram Vajre of GTM Partners. They share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric.

Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies.

What You’ll Learn 

• How B2B CMOs can build and improve strong GTM motions 
• Signs your GTM is broken  
• Why NRR should be your new metric  

Have product-market fit, will travel.

International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques Botbol, Olga Noha, and Dean Nicholls dives into what it takes to take a brand global without getting lost in translation.

Tune in as we hear from three experienced international marketers who know how to go the extra mile.

What You’ll Learn 

• How 3 B2B marketers navigate international expansions 
• How to structure and manage global teams 
• How to translate brand and communications across languages 

Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl.

With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion. This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.”

What You’ll Learn 

• How to be a better, more compassionate leader 
• Why goal setting is so important 
• How to overcome biases in the workplace  

Welcome to THE board management episode for B2B CMOs.

There’s a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget.

That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!

What You’ll Learn 

• How to build great board relationships 
• How to ensure marketing has a strategic seat at the table 
• Which marketing metrics matter to the board