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Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

“It’s not if—it’s how.”

That’s how Karen Jones, CMO of Ryder, a supply chain management and logistics company, started wrapping up our interview. It’s also what she tells her team often, and an integral part of how they approach business hurdles. The key to their success, though, isn’t just relishing the opportunity to overcome a challenge—they also rely heavily on a deliberate, test-heavy approach where they have room to explore, experiment, and find bold solutions that work. Another crucial element is the CEO relationship—for Karen to succeed, she noted the need for support from the CEO and board to have leeway in her marketing endeavors.

In this episode, we’ll hear more about how she’s formed her marketing mindset through her career, and how learning from failures has helped shaped her current approach. Listen in for a candid conversation about the pitfalls of marketing in a silo, marketing’s limitations within a business, and how effective marketing can accelerate a product’s demise.

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

In this interview, host & Renegade CEO Drew Neisser actually sits down with, well, Drew Neisser. Maybe it’s half interview, half monologue. Either way, on this episode, Drew explores the concept of CATS. Not the fluffy, loveable-yet-tempestuous pets, but the four key traits for being an effective marketer that are absolutely crucial in developing an effective B2B marketing strategy.

Listen in to learn about being an effective, creative marketer, crafting a brand, cutting the clutter in your efforts, and much more! For the main course on How to Develop an Effective B2B Brand Strategy in 2020, please chomp on Drew’s Special (17,771 word) Report: http://renegade.com//b2b-brand-strategy-report/

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

In 2017, Jeff Perkins was champing at the bit to get started as CMO of ParkMobile, a parking assistance app based out of Atlanta. He saw the 7.5 million users, the hundreds of thousands of new users each month, and the awesome product driving everything. However, when he got going, he began to notice his enthusiasm wasn’t exactly the norm. Jeff joined the team following some significant board changes, executive changes, and turnover. As a result, the company morale was experiencing a sort of slump, despite the app’s early success, and the leadership decided to step up.

Jeff was quick to spot that this relative malaise could be remedied with a clearer articulation of the company’s vision in a clear set of core values. Following that, an emphasis on employee engagement would help that mission—and a new positive spirit—spread through the company. Listen in to this episode to hear more about how ParkMobile built a thriving culture around core values and an engaged internal team, and how that culture has helped the company grow to 17.5 million users.

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

One of the integral questions most marketers face is: How do I expand my audience? Well, you could draw up a new campaign, make a new product—heck, you could even bite the head off a bat; Ozzy Osbourne definitely reached quite a few new people in the 80’s with that stunt. Well, maybe that last one isn’t the best idea for businesses. Anyways, an important aspect is: you have to do something that works with your brand, resonates with the people who want to use your product, and is relatively product agnostic. Now, while they may not be dining on any small nocturnal mammals, Twilio’s marketing efforts certainly capture the aforementioned guidelines, and take on a spirit of boldness and experimentation, all in the service of expanding their audience.

In this episode, Sara Varni, CMO of the cloud comms company Twilio, discusses how they’ve created marketing that they know their users will like and respond to. It ranges from gamified tutorials, to dev conferences, to sponsored hackathons at client offices and so much more. To learn more about these efforts, and the scrappy, startup-mentality that drives them, tune into this week’s episode of Renegade Thinkers Unite.

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

A/B Testing with Optimizely

As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random, it means breaking free from the common snare of planning multiple meetings and emails before adjusting a small facet of the landing page for A/B testing.

Speaking of A/B testing, Tsukahara’s career path has led him to currently serve as Chief Marketing Officer of Optimizely, which is essentially the home of the A/B test. They also call themselves “the world’s leading experimentation platform,” painting the company as a fitting place for a bold marketer and tester like Tsukahara. In this interview, Carl discusses what different companies ought to be testing for, how to properly set up certain guardrails to guide your testing, what we can learn from big brands like Amazon and Netflix, and much, much more. Check it out!

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting 70% growth (for 3+ years!), 15% responsibility for the lead pipeline—which in a niche market like Matrixx’s is quite a feat—and, perhaps most impressive of all, a 100% renewal rate for the multi-year subscription model. You don’t see 100% all that often (Citizen Kane’s 100% on Rotten Tomatoes is certainly good company to share), and with good reason: it takes some simply stunning work from the company to achieve.

In this episode, Jennifer Kyriakakis, Founder & VP of Marketing, talks about their journey from startup to top-5 brand in their industry. She shares how they’ve celebrated customer loyalty (hint: don’t make your case studies about your product), how to boldly approach new business acquisition, how they manage to show each prospect a live demonstration of how the Matrixx software can support their specific needs, and more. Matrixx has maintained a David mentality, even as they’ve grown to the Goliath level, listen in to this episode of RTU to learn how.