Since we’ve been prescribing Marketing as Service (a subset of Marketing for Good) to our clients for some time now, I thought it was important to offer up an example of how we take our own medicine here at Renegade. Pardon the self-promotion but it is just too good an example of replacing messaging with a genuine service, in this case a screensaver that serves up “green” tips when your computer is at rest. Here’s what Sean Bartlett said about it on his blog
Letting your computer sit idle isn’t the most efficient thing to do
but throughout the day you are bound to step away for awhile. When
you do, the Greensaver from Renegade will
take over and serve up a variety of green tips for you to view
before getting back to work.
The Greensaver is connected to the Internet so you can look forward
to refreshed content and even submit your own tips.
Renegade Greensaver website.
The idea behind Marketing as Service is quite simple–deliver real value via your communications rather than attribute-focused messaging and your prospects will become customers and your customers evangelists. Hopefully the Greensaver will also encourage greener behavior along the way which will have a positive ROI for all of us.
As Sean noted, the Greensaver will also remain fresh as people like you add more tips. Give the Greensaver a try and let me know what you think. Happy New Year.