Category: Show Notes

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.

Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.

This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO’s success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization.

What You’ll Learn 

• How purpose drives growth & impact 
• Exercises to build more effective teams 
• How to future proof your role 

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren’t merely surfing the waves of change—they’re harnessing them.

Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports. 

Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.

What You’ll Learn 

• How marketing can lead B2B transformation 
• The CMO’s role in change management 
• How to maintain executive alignment 

From new privacy laws to AI-influenced Google search algorithms, there’s been a massive shift in the world of B2B paid media. 

In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today’s challenges.

From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms.

This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you’re looking to enhance lead quality and market presence in a digital-first economy.

What You’ll Learn 

• How to pivot your targeting and media buy strategy 
• How to optimize media spend (and where to spend it) 
• How AI is changing what shows up in Google search

Fingerspitzengefühl: A German loanword literally meaning “fingertips feeling.”  

It’s a term that AI trailblazer Noah Brier of Brxnd.ai cites in his conversation with Drew about the digital sixth sense today’s marketers must hone to master AI’s potential. 

In this episode, Noah unveils a roadmap for marketers eager to develop their AI intuition, cutting through barriers to adoption and offering practical steps to not just use AI, but to think alongside it. Tune in as we unpack how AI can elevate your B2B strategy, from distilling brand essence to crafting narratives that resonate in the digital marketplace.

Pro Tip: Noah shares a peek into Brxnd.ai’s AI-driven brand collaboration engine—Collabs—so you might want to watch the video version of this on our YouTube channel.

The conversation comes ahead of Brxnd’s 2024 Marketing x AI Conference in NYC (May 8th, 2024), the leading AI marketing event that will sell out fast. 

What You’ll Learn 

• How to build your AI intuition  
• How to use AI to think big  
• How AI can measure brand strength  

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

• Navigating the preferences of Millennial and Gen Z buyers 
• Securing and optimizing marketing budgets with a VC’s savvy 
• Selling in the long-term value of consistent brand investment 
• Building agile, customer-centric “two-pizza teams”  
• Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

• What Millennial and Gen Z buyers care about most 
• How to secure a solid marketing budget 
• Transformational metrics, org models, AI usage 

Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy. 

Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more. 

Whether you’re an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it! 

What You’ll Learn 

• The strengths of introverted leadership 
• How to be heard in executive meetings  
• How to build balanced, diverse teams