Category: Show Notes

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it’s turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics. 

SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you’re building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights!

What You’ll Learn 

• What marketers can learn from PLG (Product-Led Growth) 
• What to look for when hiring product marketers 
• How to build brand awareness via customers 

With mounting pressure to deliver ever-increasing pipeline results, it’s time for CMOs to prove that they’re not just tacticians—they’re key strategists essential to business longevity.

In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She’s shepherding in a shift from “growth-at-all-costs” thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner.

Here are a few things she covers:

• How to deploy AI for competitive analysis and positioning 
• How AI can identify and prioritize high-value customer segments 
• How to use AI insights to blow away your C-Suite 
• How promising to tip your AI can yield better results

Don’t miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy!

What You’ll Learn 

• How to use AI as a strategic thought partner 
• Strategic AI use cases  
• How to get more accurate AI answers

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences.

Learn how Acquia’s latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. 

Whether you’re revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don’t miss these essential insights that could redefine your digital footprint! 

What You’ll Learn 

• How to modernize your digital presence 
• How to localize your global website 
• Which metrics matter for site optimization  

Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from pressurized boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement. 

In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, “Think Faster, Talk Smarter.” Whether it’s acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneous scenario like a seasoned pro. 

This episode was originally recorded in front of a live audience, hosted by CMO Huddles, an exclusive community of B2B marketing leaders. If you’d like to join these conversations in the future, learn more at cmohuddles.com.    

What You’ll Learn 

• How to master spontaneous conversations 
• Structures to help you be clearer and more concise, plus exercises to practice  
• How to deal with unexpected interview questions 

Are you ready to elevate your role from marketing maestro to strategic linchpin within your organization? Tap into your CMO superpower—your “plus”—and discover how it can dramatically expand your impact far beyond the conventional scope of marketing. 

In this enlightening episode, we sit down with three trailblazing CMOs who have transcended traditional boundaries by embracing their “plus.” Learn from their experiences as they share the challenges and triumphs of mastering a dual role that leverages their skills to foster cross-functional success and drive significant organizational change. 

Meet our guests and the pluses they covered: 

• Chris Willis: Former Chief Marketing + Pipeline Officer at Acrolinx. He is now CMO of Axios HQ. 
• Melanie Marcus: Chief Marketing + CX Officer at Surescripts. 
• Patti Newcomer: Former CMO + GM at FieldRoutes.  

What You’ll Learn

• How 3 CMOs got their “plus”  
• How to manage two roles in one 
• How to stay connected to your teams 

If you’re a B2B CMO stuck in limbo at the moment—you’re not alone. We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting.  

Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today’s marketing leaders. Tune in as we explore what’s going on with the CMO role right now, the 6 dimensions that capture recruiter’s attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through.  

Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it’s a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you’re a B2B CMO in transition, check it out.  

What You’ll Learn 

• What the CMO job market looks like in 2024 
• How to stand out to recruiters  
• How to prepare for the interview process