Category: Show Notes

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.  

Let’s examine the unique challenges EdTech marketers are facing right now:  

• They effectively have to market to 50 local markets  
• Due to the academic year, buying cycles are highly seasonal 
• With budget constraints, customers are demanding efficacy data 

Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.  

Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator’s perspective. 

Don’t miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector. 

What You’ll Learn

• The top challenges for EdTech CMOs (and how they’re solving them) 
• How to navigate localization challenges 
• What’s working in EdTech marketing  

Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success.  

That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “The Time to Win.” 

From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

Don’t miss out on these game-changing insights that could set the pace for your company’s future!

What You’ll Learn 

• Why time is a key differentiator  
• 6 ways to be a more responsive organization 
• How to apply Jay’s “need for speed” framework 

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

Our panel:  

• Adriana Gil Miner of Iterable 
• Norman Guadagno of Mimecast 
• Janet Jaiswal of Cloudbeds  

What You’ll Learn 

• How to expand your marketing globally 
• How to merge local campaigns with the overall brand 
• How to coordinate an international team 

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is.   

With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.  

Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW. It’s time for B2B brands to get weird, to update their media spend strategy, and to home in on the rational sales pitch.  

This episode was recorded in front of a live audience as part of CMO Huddles’ Bonus Huddle series. If you’re interested in learning more, check out cmohuddles.com.  

What You’ll Learn 

• Why brand building is so important 
• Why it’s time to get weird with B2B creative 
• Media distribution strategy tips 

When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not! 

In this episode, we’ll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems, Katrina Klier of Sage Strategy Group, and Gabi Zijderveld of Smart Eye.

Tune in explore how to captain your team when external factors are pushing in, how to be nimble when the unexpected happens, and how to get ahead of employee burnout while inspiring productivity. We’re about to gain some serious altitude in our conversation today, so fasten your seat belts and get ready for a ride filled with insights!

What You’ll Learn 

• The key steps in helping employees adapt in turbulent times 
• How to get ahead of employee burnout  
• How to maintain a good work/life balance 

At the heart of transformative leadership lies a powerful concept: Radical Candor. It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at support@cmohuddles.com. Your seat at the table awaits.

What You’ll Learn 

• How to solicit and give great feedback 
• How radical candor can increase productivity 
• How to talk to your boss, your peers, and your teams