Category: Show Notes

Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode’s guests:

• Tejal Parekh, previously of Upside 
• Rebecca Stone of Cisco 
• Suzanne Reed of LBMC

In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success.  

Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you’re starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. 

What You’ll Learn 

• Where customer advocacy should sit in the org 
• Marketing’s role in customer advocacy 
• How to show the business value of customer advocacy 

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with… himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. 

Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve.  

Key Takeaways: 

• How AI will supercharge marketing (and what it won’t do). 

• The growing importance of the CMO+.  

• How to expand your impact beyond marketing. 

• Why in-person events are about to boom again. 

This episode is packed with tips to future-proof your strategy.  

By the way, we’re diving MUCH deeper into these ideas at our CMO Super Huddle on November 8th in Palo Alto. It’s a one-day, action-packed event designed for B2B CMOs to share, learn, and build strategies for 2025 and beyond. Learn more at cmohuddles.com. 

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI.

From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement. Tune in to for real-world examples and insights on AI’s true promise—to build more human experiences and transform the way we work.

Key Takeaways:

• Unlock AI’s potential for creativity, not just efficiency 
• Explore fresh ideas for team engagement and customer interaction 
• Why every marketer should experiment with AI to push boundaries

Perfect for B2B marketers looking to take their AI strategies to the next level! 

What You’ll Learn 

• Why GenAI use should focus on creativity (not efficiency) 
• How to use AI to make mundane tasks more fun 
• How GenAI can improve customer and employee experiences 

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger (most recently CMO of Hazelcast) to discuss how to navigate the strategic shift.

From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn’t—when moving up market. 

Key Discussion Points:

• How to identify when it’s time to move up market. 
• The internal shifts needed to target enterprise customers successfully. 
• Leveraging account-based marketing and targeted content for larger deals. 
• The importance of partnerships in breaking into the enterprise market. 
• How to balance retaining SMB customers while scaling to serve enterprise clients.

Tune in to hear real-world strategies for taking your business to the next level by moving up market. 

What You’ll Learn 

• The signs it’s time to move up market 
• How to move into enterprise 
• How to maintain current customers while building new champions 

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken—and how CMOs can fix it. 

Jon shares actionable insights on: 

• Revisiting the Fundamentals: Why product-market fit, positioning, and reputation are more important than ever for marketing success. 
• Doing Right by the Customer: How focusing on short-term results can undermine the customer experience and damage long-term growth. 
• Embracing AI for the Long Haul: Why CMOs need to prepare for AI’s lasting impact (beyond content creation) to stay competitive.

If you’re ready to move beyond outdated tactics and rethink your approach to marketing, this episode offers practical strategies for success. Tune in!

What You’ll Learn 

• How B2B marketing has become “broken” 
• The future of AI and email marketing 
• How to rethink your marketing playbook  

What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan (Salt Security), James B. Stanton (CuraLinc Healthcare), and Jeff Morgan (Elements) to discuss how they’ve built scalable, high-performing demand gen engines. 

From refining incentive strategies to focusing on ideal customer profiles (ICP), these seasoned marketers share practical tips on boosting conversion rates and maximizing ROI in B2B marketing. Learn how to align sales and marketing teams, leverage AI and automation tools, and avoid common pitfalls that can derail even the best demand gen strategies. 

Key Discussion Points: 

• How to fine-tune incentives to attract the right prospects. 
• Why narrowing your ICP can boost conversions and drive more qualified leads. 
• The power of partnerships in driving down customer acquisition costs. 
• How AI tools are enhancing marketing efficiency and delivering better insights. 
• Real-world examples of successful (and not-so-successful) demand gen campaigns. 

Tune in to learn the strategies that top B2B marketers use to build demand gen machines that deliver lasting results.