Author: Melissa Caffrey

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

• Navigating the preferences of Millennial and Gen Z buyers 
• Securing and optimizing marketing budgets with a VC’s savvy 
• Selling in the long-term value of consistent brand investment 
• Building agile, customer-centric “two-pizza teams”  
• Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

• What Millennial and Gen Z buyers care about most 
• How to secure a solid marketing budget 
• Transformational metrics, org models, AI usage 

Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy. 

Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more. 

Whether you’re an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it! 

What You’ll Learn 

• The strengths of introverted leadership 
• How to be heard in executive meetings  
• How to build balanced, diverse teams  

Aside from “Artificial Intelligence,” what does “AI” stand for?

According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.

What You’ll Learn 

• How to train your LLM  
• How to use AI for gap analysis 
• Practical AI use cases  

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.  

Let’s examine the unique challenges EdTech marketers are facing right now:  

• They effectively have to market to 50 local markets  
• Due to the academic year, buying cycles are highly seasonal 
• With budget constraints, customers are demanding efficacy data 

Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.  

Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator’s perspective. 

Don’t miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector. 

What You’ll Learn

• The top challenges for EdTech CMOs (and how they’re solving them) 
• How to navigate localization challenges 
• What’s working in EdTech marketing  

Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success.  

That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “The Time to Win.” 

From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

Don’t miss out on these game-changing insights that could set the pace for your company’s future!

What You’ll Learn 

• Why time is a key differentiator  
• 6 ways to be a more responsive organization 
• How to apply Jay’s “need for speed” framework 

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

Our panel:  

• Adriana Gil Miner of Iterable 
• Norman Guadagno of Mimecast 
• Janet Jaiswal of Cloudbeds  

What You’ll Learn 

• How to expand your marketing globally 
• How to merge local campaigns with the overall brand 
• How to coordinate an international team