Author: Melissa Caffrey

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 

Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 

Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand’s personality to life through creative, energetic content, and their “HUB Outlook” campaign. 

Katrina Klier (Sage Strategy Group) introduces the “Source and Savor” model to maximize content efficiency and impact while boosting resonance.  

Uncover strategies to: 

• Balance brand storytelling with performance marketing tactics 
• Leverage research to redefine problems in a compelling, ownable way 
• Measure content engagement to prioritize what resonates (and what to retire) 
• Capitalize on AI’s potential as an indispensable content team member 
• And more!

Whether you’re a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don’t miss out!

What You’ll Learn 

• How 3 CMOs are building full content experiences 
• How to balance performance marketing and brand 
• How to assess and adapt your content plan 

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. 

In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent.

Get ready to propel your team’s effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it!

What You’ll Learn 

• The difference between an ordinary contributor and impact player 
• The common qualities of impact players 
• How to build a team of impact players

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo “Popi” Borboroglu – penguin conservationist extraordinaire and founder of Global Penguin Society (GPS). 

Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help. 

Hear incredible stories like how Popi’s team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come. 

This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you’re a penguin lover or looking for creative ways to engage your B2B communities, tune in! 

Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS. 

 What You’ll Learn 

• Common threats faced by penguins 
• How GPS is helping penguins 
• How to aid in penguin conservation  

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it’s turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics. 

SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you’re building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights!

What You’ll Learn 

• What marketers can learn from PLG (Product-Led Growth) 
• What to look for when hiring product marketers 
• How to build brand awareness via customers 

With mounting pressure to deliver ever-increasing pipeline results, it’s time for CMOs to prove that they’re not just tacticians—they’re key strategists essential to business longevity.

In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She’s shepherding in a shift from “growth-at-all-costs” thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner.

Here are a few things she covers:

• How to deploy AI for competitive analysis and positioning 
• How AI can identify and prioritize high-value customer segments 
• How to use AI insights to blow away your C-Suite 
• How promising to tip your AI can yield better results

Don’t miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy!

What You’ll Learn 

• How to use AI as a strategic thought partner 
• Strategic AI use cases  
• How to get more accurate AI answers

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences.

Learn how Acquia’s latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. 

Whether you’re revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don’t miss these essential insights that could redefine your digital footprint! 

What You’ll Learn 

• How to modernize your digital presence 
• How to localize your global website 
• Which metrics matter for site optimization