Author: Melissa Caffrey

How are top marketers are leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today’s B2B landscape.

Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.

Tune in for their expertise on:

• Pipeline contribution and revenue forecasting
• Brand health measurement
• Aligning marketing with sales through analytics
• Proving marketing ROI to the C-suite

This episode is packed with actionable insights for metrics maestros and analytics novices alike Don’t miss it!

What You’ll Learn 

• What’s on 3 B2B CMO dashboards
• How to balance leading and lagging indicators  
• SDR ownership, brand health metrics, & MarTech tools  

What’s working today in SEO for B2B SaaS brands?

In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic.

Key findings include:

• Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts
• Websites offering online tools saw a 40.8% boost in top 10 keyword rankings
• Original research boosted top 10 keyword rankings by 36% on average
• Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites

Discover why blogging frequency is the low-hanging fruit you can’t afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today’s hyper-competitive landscape. Tune in!

[The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles]

What You’ll Learn 

• Why blogging frequency matters
• The power of online tools and long-form content
• Why audience segmentation works  

When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards.

In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams: 

• Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft) 
• Katie McAdams of Basis Technologies 
• Marni Carmichael of Image Source, Inc.

Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation.

Key topics include:

• Building a feedback-rich environment 
• Balancing hard skills with essential ‘power skills’ 
• Adapting coaching methods for the hybrid workplace 
• Incorporating learning and development into recruiting strategies 
• Measuring the impact of talent development initiatives

By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing’s brightest minds! 

What You’ll Learn 

• How 3 CMOs coach and develop talent 
• How to create a feedback-rich environment  
• How to foster a culture of learning  

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?

In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of “Never Split the Difference,” to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.

By listening, you’ll learn how to:

• Turn potential conflicts into collaborative problem-solving sessions 
• Use tactical empathy to align with stakeholders 
• Adapt your negotiation style to different personality types 
• Increase your emotional intelligence for more effective leadership 
• Techniques for managing stress and conflict in high-stake situations

Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you’re advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world’s top negotiation experts.

Tune in!

What You’ll Learn 

• How to turn conflict into a collaborative problem-solving session 
• Why tactical empathy is so important for conflict resolution 
• How to adapt your negotiation style to different personality types  

What does it really take to secure a CMO position in today’s competitive landscape? Whether you’re actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them:

• Kathie Johnson (CMO, Sitecore) 
• Scott Morris (CMO, Sprout Social) 
• Kate Bullis (Managing Director, ZRG Partners)

You’ll learn: 

• How to strategically approach your job search and stand out from the crowd 
• The importance of personal branding and articulating your unique value 
• The value of networking with other CMOs  
• How to quantify your impact during interviews and presentations  
• Why culture fit matters and how to evaluate it during the interview process

Don’t miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!  

What You’ll Learn 

• Important steps in the CMO job search 
• How to build recruiter relationships 
• How to find a great culture fit 
• How to stand out as a CMO today 

As budgets tighten, partnerships emerge as a beacon for innovation and growth.  

In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover: 

• Why partnerships are a key growth lever for B2B organizations 
• The hidden “planning tax” that derails partnerships – and how to dodge it 
• The three layers of effective partnerships: production, distribution, and consumption 
• The rise of the “Chief Partnership Officer” and what it means for your organization 
• Cutting-edge metrics to prove your partnerships are pulling their weight 

Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility. 

Whether you’re a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.

What You’ll Learn 

• How to manage a successful B2B partnership 
• What a modern partnership professional looks like  
• How to measure partnerships