Author: Melissa Caffrey

The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

Posted on by Melissa Caffrey

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark.  

In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. 

Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run your listening tour, how often you should communicate with key stakeholders, and how to get some quick wins while ramping up for long-term success.  

What You’ll Learn 

  • What to do in your first 90 days as a CMO 
  • How to manage curveballs and get quick wins 
  • How to build trust when you’re new on the job 

B2B Marketing Greatness: 10 Dares for 2024

Posted on by Melissa Caffrey

We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there.

This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets. Tune in to learn where to focus your time and attention to be a better strategic partner, a better marketer, and a better leader. This episode is not to be missed!

What You’ll Learn 

  • How to make your organization distinct in 2024 
  • Where to focus your time and budget 
  • How to be an even better marketer  

The Long-Game: Connecting B2B Brand to B2B Revenue

Posted on by Melissa Caffrey

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy?

Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs:

What You’ll Learn 

  • How 3 CMOs have evolved their brands 
  • How to connect brand to revenue 
  • How to get buy-in on brand 

Leveraging LinkedIn for Leading CMOs

Posted on by Melissa Caffrey

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform.

Beth works with organizations and individuals who want to grow their businesses through referrals and unleash the power of LinkedIn. Tune in as she shares her exclusive insights into managing your personal profile—what to write, when to post, who to tag, and more. We cover everything from LinkedIn Live to LinkedIn Groups, what happens when you go Creator Mode, and the ever-elusive LinkedIn algorithm. Check it out!

What You’ll Learn 

  • How to build a better LinkedIn profile 
  • What to post, how often, and when to tag 
  • How to get better engagement on LinkedIn 

Cybersecurity for CMOs: Bad Bots, Breaches, Phishing… Oh My!

Posted on by Melissa Caffrey

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready.

That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover things like how to develop a crisis playbook for security breaches, how to protect your tech stack, and why CAPTCHA isn’t all that effective anymore.

Don’t miss it! 

What You’ll Learn 

  • Which cybersecurity threats CMOs need to be aware of  
  • How to develop a crisis playbook for a breach attack 
  • How to be proactive about cybersecurity  

How B2B CMOs Fill Their Funnels

Posted on by Melissa Caffrey

The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace. But the top of the funnel is a good place to start.

In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.

Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex, and Kevin Briody of Edmentum.

What You’ll Learn 

  • How 3 CMOs feed top-of-funnel (and what’s working) 
  • How to assess and qualify potential prospects 
  • When Sales should step in