Author: Melissa Caffrey

The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace. But the top of the funnel is a good place to start.

In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.

Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex, and Kevin Briody of Edmentum.

What You’ll Learn 

• How 3 CMOs feed top-of-funnel (and what’s working) 
• How to assess and qualify potential prospects 
• When Sales should step in  

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.

These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI?

To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test with through partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.

On top of exploring the test results, we also cover if AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it!

What You’ll Learn 

• Who writes better content: Humans, Bots, or Hybrid  
• The methodology behind the report 
• The future of AI and content creation 

“Tell me about yourself.” This vague, clichéd interview question can be answered in a lot of different ways. Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role.

In this riveting CMO Huddles Bonus Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations. For those eyeing the CMO chair – a position known for its fleeting tenure – this episode is essential listening. Immerse yourself and gear up for success!

What You’ll Learn

• How to align your skills with the goals of the org
• The top mistakes made in executive interviews
• How to approach the compensation question

Resources Mentioned

• CMO Huddles
• Share Your Genius
• ThinkWarwick
• Jacob’s article: “Tell me about yourself, again”

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.

Three such CMOs are Adriana Gil Miner of Iterable, Christopher Willis of Acrolinx, and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.

What You’ll Learn

• How 3 CMOs are augmenting their products with AI
• How to cut through the noise when marketing AI
• How marketing teams are using AI

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US.

All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

What You’ll Learn

• How 3 CMOs led large strategic initiatives
• How to get buy-in from the C-Suite and the board
• How to get employees excited about your brand’s new direction

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth.

Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role. Tune in to hear how she did it, what it’s like in the CEO seat, and what building blocks can help you make the jump, too.

What You’ll Learn

• Why you should aim to be a CMO+
• How to transition from CMO to CEO
• The difference between CMOing and CEOing