Author: Melissa Caffrey

As we step into 2025, Drew Neisser takes the mic solo for a special Drew-on-Drew episode, sharing his eight resolutions for the year ahead. From personal growth to professional goals, our penguin-in-chief dives into the habits, mindset shifts, and priorities that will guide him—and hopefully inspire fellow marketers—through the year.

In this episode:

• Resolution #1: Keep on learning – Embracing curiosity and connecting with experts to grow smarter every day. 

• Resolution #2: Think bigger and do better – Aiming higher, taking risks, and saying yes to bold opportunities. 

• Resolution #3: Manage time better – Prioritizing deep focus, smarter habits, and blocking time for what truly matters. 

• Resolution #4: Invest more in partnerships – Doubling down on meaningful collaborations that drive impact. 

• Resolution #5: Lighten up – Injecting humor and levity into everyday work and writing. 

• Resolution #6: Stay positive – Balancing realism with optimism, even in challenging times. 

• Resolution #7: Give back – Dedicating more time and energy to meaningful nonprofit causes. 

• Resolution #8: Express gratitude – Recognizing and celebrating the people who make a difference.

Tune in for an episode filled with thoughtful reflections, actionable takeaways, and a healthy dose of Drew’s signature wit. Here’s to a purposeful and impactful 2025!  

When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing’s impact. 

In this episode:

• Grant walks through his “Marketing Performance Index,” a dashboard designed to measure marketing’s broader influence on pipeline health, brand strength, and market presence. 

• Learn why too many marketers fall into the trap of tracking vanity metrics that don’t resonate with the C-suite—and how to avoid it. 

• Discover the importance of aligning metrics with CEO and board priorities while maintaining a broader lens to capture momentum. 

• Explore how setting baselines and tracking trends over time are critical for showing marketing’s true value.

This is a sneak peek into a dashboard that doesn’t just measure what’s easy, it captures what actually matters—and elevates marketing’s voice in the C-suite. Tune in!  

How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketers—Joy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution.

In this episode:

• Joy Neely shares the bold move to bring Medvantx back to its roots, the challenges of reintroducing an old name, and how she balanced sales and marketing priorities to support a successful rebrand. 

• Heather Salerno explains how Appcast’s rebrand evolved from a refresh to a strategic overhaul, aligning the company’s identity with its rapid growth and new offerings. 

• Will Meier discusses building a family of brands at FM, the decision-making process behind a house-of-brands approach, and the challenges of maintaining premium positioning across diverse markets.

You’ll also learn:

• How to involve employees in the rebranding process and ensure alignment across teams. 

• Metrics and KPIs to track brand health and measure rebrand success. 

• Tips for overcoming resistance and fostering organizational buy-in.

Whether you’re embarking on a rebrand, refreshing your identity, or simply curious about what makes brand transformations succeed, this episode is packed with actionable insights for B2B marketers.  

What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind. 

In this episode, Alex M. H. Smith explains:

• Why “only” is better than “best” when crafting a competitive strategy. 

• The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business. 

• The difference between strategy and positioning 

• How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition. 

• How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle.

Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market.  

What’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year. 

In this episode:  

• Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences. 

• Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI. 

• Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies.

The group also explores the results from a 5-part poll series: 

• 40% of marketers expect budget increases in 2025. 

• Events are regaining their place as a top investment area, beating out online marketing. 

• Demand generation continues to dominate, with 51% prioritizing it over brand building. 

• Clarity and collaboration emerged as the most critical skills for marketing teams in 2025. 

• Owned content and SEO are expected to deliver the highest ROI next year. 

Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning. 

Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha, Founder and CEO of Growth Natives and DiGGrowth, to unpack the intricacies of marketing attribution and analytics.

In this episode: 

• Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints. 

• He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives. 

• Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys.

You’ll also discover:

• How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels. 

• Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time. 

• The role of AI in making sense of data and optimizing your marketing strategy.

Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes.