Author: Melissa Caffrey

Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha, Founder and CEO of Growth Natives and DiGGrowth, to unpack the intricacies of marketing attribution and analytics.

In this episode: 

• Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints. 

• He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives. 

• Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys.

You’ll also discover:

• How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels. 

• Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time. 

• The role of AI in making sense of data and optimizing your marketing strategy.

Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes. 

What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of Blackbird.ai, and Ali McCarthy of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. 

In this episode: 

• Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results. 

• Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales. 

• Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. 

You’ll also learn: 

• How to prioritize effectively in a resource-constrained environment 

• Ways to foster creativity within the structure of a strategic plan 

• The role of AI in scaling personalized content and enhancing team productivity 

Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. 

What does it take to create B2B research that journalists can’t resist?

In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. 

In this episode: 

• Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions. 

• Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences. 

You’ll also learn: 

• Why it’s essential to conduct quality checks on survey audiences and design 

• How to adapt your findings for multiple uses, from PR to lead generation 

• Practical tips on “news-jacking” and tapping into timely topics for maximum impact 

Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.

What You’ll Learn 

• What B2B marketers get wrong about crafting research 

• What B2B marketers get wrong about pitching research studies 

• How to get your study picked up by journalists 

Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode’s guests:

• Tejal Parekh, previously of Upside 
• Rebecca Stone of Cisco 
• Suzanne Reed of LBMC

In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success.  

Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you’re starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. 

What You’ll Learn 

• Where customer advocacy should sit in the org 
• Marketing’s role in customer advocacy 
• How to show the business value of customer advocacy 

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with… himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. 

Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve.  

Key Takeaways: 

• How AI will supercharge marketing (and what it won’t do). 

• The growing importance of the CMO+.  

• How to expand your impact beyond marketing. 

• Why in-person events are about to boom again. 

This episode is packed with tips to future-proof your strategy.  

By the way, we’re diving MUCH deeper into these ideas at our CMO Super Huddle on November 8th in Palo Alto. It’s a one-day, action-packed event designed for B2B CMOs to share, learn, and build strategies for 2025 and beyond. Learn more at cmohuddles.com.