Was a bit heavy handed yesterday so I thought I’d go light today, as in Bud Light. Like the rest of college bball fans and the folks still in the money for the office pool, I caught a lot of hoops over the last couple of weeks. The most memorable moment for me (other than watching Carolina lose the weekend before AND the 5 days or so I held first place in the pool**) was the Bud Light commercial featuring Walter the Squirrel. If you haven’t seen this one, take a peak on YouTube.
Walter the Squirrel is an inspired character. He is asked to guard a beer and when an unsuspecting friend steals it, Walter launches his assault, ultimately hammering a walnut into the cowering thief’s head. Talk about a morality tail! Walter dispenses swift justice in an era where petty theft often goes overlooked. At the end of the spot, Walter hisses when asked if he likes nachos. Walter is no fool. Those nachos probably have the same radioactive cheese sauce you find in the movie theaters. Besides, everyone knows squirrels prefer nuts.
Walter cracked me up. And as you know if you’ve been reading along, Marketing for Good takes laughter very seriously. Laughter is a service to mankind. It brings us together. It breaks down barriers. I hope Walter returns for more laughs. Maybe he can have a series of his own on Bud.TV. Maybe Walter can even become a spokes-squirrel for responsible drinking (this is the one issue I can see with this spot–watch groups may see this as appealing to kids as has happened with other popular spokes-animals like Spuds). So, yes, this spot cracked me up and sometimes that’s enough.
**–for the record, I finished third in the pool which is my best finish ever! My winnings slightly exceeded my investment but nonetheless I’m buying Bud Lights for the best responses to my posts. Have at it.