What does it take to create B2B research that journalists can’t resist?
In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention.
In this episode:
- Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.
- Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.
You’ll also learn:
- Why it’s essential to conduct quality checks on survey audiences and design
- How to adapt your findings for multiple uses, from PR to lead generation
- Practical tips on “news-jacking” and tapping into timely topics for maximum impact
Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.
What You’ll Learn
- What B2B marketers get wrong about crafting research
- What B2B marketers get wrong about pitching research studies
- How to get your study picked up by journalists