Today is move day. After seven years in our cozy 4th floor loft, we are moving almost a city block within our beloved Chelsea Market to the 8th floor above the corner of 9th Avenue and 15th Street (we’ll have an open house soon enough). Consequently, my morning routine is all out of whack. No morning java from my favorite coffee cart guy. No 8am arrival at the office to crank out my blog post. A few extra hours at home to ponder and pet Pinky. Of course, I could have tried to replicate my morning routine–but why bother? Sometimes, change is good.
Today is change day. We are taking advantage of our move to make a number of small changes and a couple of big changes that hopefully will have a profound impact on our brand and the world we share. One of the small changes is that we’ve shortened our email addresses from @renegademarketing.com to @renegade.com thereby saving our correspondents 9 key strokes. Consider for a moment the thousands of people we interact with on an annual basis and that’s a lot of key strokes/personal energy saved. Okay, we don’t expect any thanks for this small change but you’re welcome nonetheless.
Today is change day. Our new office is completely open. In fact, only our HR chief has an office with a door. Everyone else has an Ikea desk/table clustered with two to four fellow renegades. This is a big change. We hope this openness will increase the speed of communication and enable even greater collaboration. We also hope that the combined energy of 80+ renegades visibly engaged in their craft will be palpable and inspire ever greater acts of creativity and marketing for good.Today is change day. We are taking advantage of this move to become as green a company as possible. We have drafted a green is good manifesto which will reconstituted at various critical places around the office (i.e. faucets, copiers, printers, soda machine, etc.). The basic objective of the manifesto is to publicly state our goals as a green-friendly company and inspire renegades to follow through. Simply put, our goal is to become emissions neutral, reduce our per capita consumption of energy and paper while recycling everything we can. We had to leave water off our list since we have no way of monitoring our consumption (at least at the moment).
We have formed a green team to implement the manifesto. Our green team is looking into the relative green-ness of paper versus reusable mugs, how much electricity we could save if everyone turned off their computers each night and office plants that absorb the most toxins. They have even reached out to our new neighbors to figure out how we can deal with some of the thornier recycling challenges.
It’s all very inspiring. Seems like today is as good as any to change for the good.