An office mate sent me a link to Office Max’s holiday site called Greeetings From the North. I was mildly amused by the flash movie which included a polor bear beheading a ginger breadman, hitch hiking giraffes and a fish fishing. I then jumped to one of many other holiday sites Office Max supports called Everythings A Reindeer. The user generated photos of people and dogs with reindoor horns were hilarious. Reminded me of the funny New York Magazine cover that featured a Wegman photo of a weimaraner christmas tree. Naturally, my wife and I are planning to take a similar shot of our French Bull Dog but I digress–back to exploiting Santa. Marketing for Good can simply be about making people laugh. Christmas-related marketing rarely does this. In fact, I have noticed a proliferation of bitter, tired Santa’s in all sorts of TV ads. Makes me want to change the channel–how about you?
Addendum 4/21/15: Wegman fan’s should be sure to visit the Artsy site about Wegman.