For CMOs, strategy is as much about what not to do as it is about what to focus on.
In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying “no” to the nonessential.
Highlights include:
- JD Dillon shares how Tigo Energy’s “Green Glove Service” transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept.
- Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates.
- Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He’s now CMO of Meteor Education).
We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most.
What You’ll Learn
- How 3 CMOs are driving business-bending strategic initiatives
- How to maintain long-term focus and stay agile
- The importance of customer feedback