Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap?
In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group). They share how they earned board seats—and how you can too.
In this episode:
- How Denise mapped her board journey five years in advance
- Why Peter leads with risk and strategy to earn trust at the top
- What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics)
Plus:
- Why nonprofit and advisory roles are the best launchpads
- When to invest in certifications like NACD and PDA
- How to talk board ambitions with your CEO (without raising red flags)
- Why CMOs are more board-ready than they realize
Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom.